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Data Mining and Market Intelligence for Optimal Marketing Returns
by Chiu, Susan; Tavella, Domingo | HC | VeryGood
USD30,42
Aproximadamente26,34 EUR
Estado:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Más informaciónacerca del estado
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Ubicado en: Aurora, Illinois, Estados Unidos
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Entrega prevista entre el mar. 17 jun. y el mar. 24 jun. a 94104
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N.º de artículo de eBay:376074207595
Última actualización el 10 may 2025 06:21:18 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- En muy buen estado
- Notas del vendedor
- Binding
- Hardcover
- Book Title
- Data Mining and Market Intelligence for Optimal Marketing Returns
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780750682343
Acerca de este producto
Product Identifiers
Publisher
Routledge
ISBN-10
0750682345
ISBN-13
9780750682343
eBay Product ID (ePID)
61031254
Product Key Features
Number of Pages
294 Pages
Publication Name
Data Mining and Market Intelligence for Optimal Marketing Returns
Language
English
Publication Year
2011
Subject
Marketing / General, Business Ethics, General, Databases / Data Mining
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
18.4 Oz
Item Length
9.1 in
Item Width
6.3 in
Additional Product Features
Intended Audience
College Audience
Reviews
"This book is a must read. It shows you how you can transform data into winning marketing strategies. The trend towards marketing science is certain and this book provides a systematic framework for firms to bring science into marketing decisions." Teck H. Ho, Professor of Marketing, Haas School of Business, University of California, Berkeley "Susan Chiu and Domingo Tavella present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners." Mike Milligan, Vice President, Marketing Communications, The Xerox Corporation "This book is an excellent no-frills one stop shop for proven approaches to quantitative marketing and should be a valuable reference to practitioners who subscribe to the notion that data-driven decisions are critical to mounting successful marketing campaigns in today's crowded marketplace. The authors' emphasis on practical application of analytics and detailed discussions of the relevant business issues through real-world business examples make this book a useful and immediately applicable resource for tackling today's quantitative marketing challenges." Albert Thong, Director, Business Marketing Operations, Cisco Systems
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Synopsis
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
LC Classification Number
HF5415.2
Descripción del artículo del vendedor
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- c***m (404)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***r (2705)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.Sonia Boyce: Feeling Her Way by Ridgway, Emma; Martin, Courtney J. (#197040368082)
- t***1 (63)- Votos emitidos por el comprador.Mes pasadoCompra verificadaI had a problem after placing my order. I contacted the seller who responded within an hour and resolved the issue with no hassle. This book was a fair price and received today. I failed to notice, but the description did indicate it was missing the dust jacket. I highly recommend this seller.
ThriftBooks
98,9% de votos positivos•19,5 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (5.652.372)
- c***m (404)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***r (2705)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.Sonia Boyce: Feeling Her Way by Ridgway, Emma; Martin, Courtney J. (#197040368082)
- t***1 (63)- Votos emitidos por el comprador.Mes pasadoCompra verificadaI had a problem after placing my order. I contacted the seller who responded within an hour and resolved the issue with no hassle. This book was a fair price and received today. I failed to notice, but the description did indicate it was missing the dust jacket. I highly recommend this seller.