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Product Identifiers

PublisherRoutledge

ISBN-100415525187

ISBN-139780415525183

eBay Product ID (ePID)160053169

Product Key Features

Number of Pages166 Pages

LanguageEnglish

Publication NameFantasy Sport Industry : Games Within Games

Publication Year2013

SubjectFantasy Sports, Business Aspects, Sociology of Sports, General

TypeTextbook

AuthorAndrew C. Billings, Brody J. Ruihley

Subject AreaSports & Recreation, Games & Activities

SeriesRoutledge Research in Sport, Culture and Society Ser.

FormatHardcover

Dimensions

Item Height0.7 in

Item Weight15.2 Oz

Item Length9.5 in

Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2013-006788

Reviews"...the book is an important contribution to sport media, marketing, and management. Overall, anyone interested in learning more about the nature and make-up of the fantasy industry will find this book rewarding." - idrottsforum.org, Scandinavian Sport Studies Forum

Dewey Edition23

TitleLeadingThe

IllustratedYes

Dewey Decimal793.93

Table Of ContentChapter 1. Fantasy Sport: The Game Changer Chapter 2. More Than Just an Excuse to Watch Sports All Day: Why People Participate in Fantasy Sport Chapter 3. Different Sports, Different Identities: Player Heterogeneity and Fantasy Sport Play Chapter 4. The Major Players: An Inside Look at the Fantasy Sport Trade Association Chapter 5. Money Changes Everything (or Does It?): Free, Low-Stakes, and High-Stakes Fantasy Play Chapter 6. Enough is Enough: Exiting and Burnout of Fantasy Sport Participants Chapter 7. Projecting the Future: Pitfalls, Opportunities, and the Trajectory of Fantasy Sport

SynopsisFantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

LC Classification NumberGV1202.F35B55 2013