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Stop Wasting Research : Maximize the Product Impact of Your Organization's Cu...
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Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Entrega prevista entre el sáb. 23 ago. y el mar. 2 sep.
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N.º de artículo de eBay:365657690405
Última actualización el 09 jul 2025 04:35:32 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Stop Wasting Research : Maximize the Product Impact of Your Organ
- ISBN
- 9781959029991
Acerca de este producto
Product Identifiers
Publisher
Rosenfeld Media, LLC
ISBN-10
1959029991
ISBN-13
9781959029991
eBay Product ID (ePID)
18074993158
Product Key Features
Number of Pages
320 Pages
Publication Name
Stop Wasting Research : Maximize the Product Impact of Your Organization's Customer Insights
Language
English
Subject
Web / Design, Product, General, Research & Methodology
Publication Year
2025
Type
Textbook
Subject Area
Design, Computers, Technology & Engineering, Psychology, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Reviews
" Stop Wasting Research brilliantly helps product organizations turn dormant customer insights into actionable strategy--a must-read for any product leader." --Antonia Landi, Product Operations Coach & Consultant, "Essential read: shifting from fragmented research to sustainable insight ecosystem, fueling UX professionals to tackle business challenges with clarity." --Shuo-Hsiu Hsu, Design Governance, AIRBUS, " Stop Wasting Research is a must-read for anyone who wants to see their organization's research have a real impact on product development." --Jenny Blackburn, Vice President of User Experience, Google Deep Mind, " Stop Wasting Research is an essential guide for unlocking the full value of customer insights within your organization--it's a solid blueprint that will help you turn research, both old and new, into a lasting competitive advantage." --Zach Cordier, Director of Operations, Nimbly Research, "A vital resource for anyone looking to power innovation, amplify the voice of the user, and inspire insights into ideas. If you've been wondering how to build the gold standard in research repositories and influence, this book is it." --Danielle Teska, Executive UX Design & Research Leader, Salesforce, formerly Amazon and Chewy, "The blueprint I wish I'd had years ago--equipping leaders to build organizations where customer insights are seamlessly integrated into culture and decision-making." --Michael Nguyen, Head of Customer Intelligence at Enterpret, former Research & Strategy Leader at Figma and Asana, " Stop Wasting Research explodes the idea that managing research knowledge is only about building a library or repository. In this first-of-a-kind book, Burghardt redefines the field and offers an abundance of practical ideas for transforming scattered research into a dynamic resource for insight-hungry stakeholders." --Kate Towsey, strategic advisor, author of Research That Scales, and founder of the Cha Cha Club, "Burghardt delivers an actionable framework that researchers, product partners, engineers, analysts, designers, and others can use to improve their relationships with each other and increase impact. Great read that allowed me to reflect and create a plan for my own work!" --Kerstan Cole, Senior Manager of Data Science & Quantitative UXR, ServiceNow
Illustrated
Yes
Synopsis
Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You'll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone-from UX researchers and insight generators to data scientists and CX analysts-will benefit from these crucial customer insights., Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You'll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone--from UX researchers and insight generators to data scientists and CX analysts--will benefit from these crucial customer insights. Who Should Read This Book This book is for anyone who's seen too many important customer insights that failed to drive next steps in their business. It's for leaders and practitioners who want to experiment with new ways to increase their organization's research use in product development and delivery. Specifically, it's perfect for researchers from any discipline from UX to CX to sales to data science. It's also a must-read for leaders of product, design, marketing, and engineering --anyone who wants to improve decision-making based on available customer research. And that includes operations people. Takeaways Uncover tools and methods to reduce research waste. Learn how to find and use hidden research that might have lasting impact on your organization. Discover knowledge-consolidating tools and requirements for repositories. Increase the impact of any type of customer research on your organization. Note the special "IDEA" sections that show possible actions to choose based on what makes sense for your current resources and organizational context See "You Might Be Asking" sidebars, which give answers to common questions. Search for "Imagine a Way Forward" sidebars that highlight special scenarios--telling a story of action ideas as step-by-step narratives. Look for insightful interviews from experts in the field. Read the chapter summaries of key proposals to get more value from research, including a distillation of what success might look like.
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- c***t (921)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe book I bought was reasonably priced and when it arrived it was in the 'Like New' condition specified in the listing. However, when I saw that the seller had not shipped the book after more than 15 days had passed since my order I felt I must write to say that I had actually placed an order with the seller and inquire when it planned to send the book. The brusque reply was that a tracking number was available, but no number HAD been created until I pointed out that I had placed the order.Catland by Hughes, Kathryn, Like New Used, Free shipping in the US (#356798982438)