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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift: New

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N.º de artículo de eBay:364174619756
Última actualización el 30 sep 2024 12:14:36 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Publication Date
2011-06-21
ISBN
9781616144296

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Product Identifiers

Publisher
Prometheus Books, Publishers
ISBN-10
1616144297
ISBN-13
9781616144296
eBay Product ID (ePID)
99460639

Product Key Features

Book Title
Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature
Number of Pages
374 Pages
Language
English
Publication Year
2011
Topic
Marketing / General, Consumer Behavior, Economics / General, Evolutionary Psychology, Physiological Psychology
Illustrator
Yes
Genre
Psychology, Business & Economics
Author
Gad Saad
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
0 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2010-052000
Reviews
""Saad gets behind the obvious and provides surprising Darwinian evidence for our choices." -Psychology Today"...will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick.... clearly essential for marketing professionals, advertisers, and psychologists..." -Library Journal"Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live." -Booklist, "Saad gets behind the obvious and provides surprising Darwinian evidence for our choices." Psychology Today "...will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick.... clearly essential for marketing professionals, advertisers, and psychologists..." Library Journal "Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live." Booklist, "Saad gets behind the obvious and provides surprising Darwinian evidence for our choices." Psychology Today "…will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick…. clearly essential for marketing professionals, advertisers, and psychologists…" Library Journal "Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live." Booklist
Dewey Edition
22
TitleLeading
The
Dewey Decimal
339.4/7
Synopsis
This title provides an intelligent and entertaining look at how evolution has had a profound influence on our consumer behaviour. What do all successful fast-food restaurants have in common? Why are women more likely to become compulsive shoppers? Why are men more likely become addicted to pornography? The answer to these intriguing questions is 'the consuming instinct' - the underlying evolutionary basis for most of our consumer behaviour. "The Consuming Instinct" is a highly informative and entertaining book that explores the vibrant new field of evolutionary consumption, which examines the relevance of our biological heritage to our daily lives as consumers. While culture is important, this book demonstrates how innate evolutionary forces deeply influence the foods we eat, the gifts we give, the clothes we wear and the music we listen to and the faiths we follow., Explores the vibrant field of evolutionary consumption, which examines the relevance of our biological heritage to our daily lives as consumers. This title demonstrates how innate evolutionary forces deeply influence the foods we eat, the gifts we give, the clothes we wear and the music we listen to and the faiths we follow., In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read., In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives--namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick--marketing professionals, advertisers, psychology mavens, and consumers themselves--this is a fascinating read.
LC Classification Number
HF5415.32.S18 2011

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