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Managerial Economics: Economic Tools for Today's Decision Makers by Paul Keat
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Características del artículo
- Estado
- Book Title
- Managerial Economics: Economic Tools for Today's Decision Makers
- Publication Date
- 2013-01-03
- Edition Number
- 7
- Pages
- 624
- ISBN
- 9780133020267
Acerca de este producto
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133020266
ISBN-13
9780133020267
eBay Product ID (ePID)
143614170
Product Key Features
Number of Pages
624 Pages
Language
English
Publication Name
Managerial Economics
Publication Year
2013
Subject
Industrial Management, Economics / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
44.2 Oz
Item Length
10.2 in
Item Width
8.2 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
LCCN
2012-038213
Dewey Edition
22
Dewey Decimal
338.5024/658
Table Of Content
Table of Contents 1. Introduction 2. The firm and Its Goals 3A. Supply and Demand Appendix 3. The Mathematics of Supply and Demand 4. Demand Elasticity Appendix 4. Applications of Supply and Demand 5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production Appendix 6A. The Production of Services Appendix 6B. The Multiple-Input Case Appendix 6C. Expressing the Production Function with the Use of Calculus 7. The Theory and Estimation of Cost Appendix 7A. A Mathematical Restatement of the Short-Run Cost Function Appendix 7B. The Estimation of Cost 8. Pricing and Output Decisions: Perfect Competition and Monopoly Appendix 8A. The Use of Calculus in Pricing and Output Decisions Appendix 8B. Break-Even Analysis (Volume-Cost-Profit) 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly 10. Special Pricing Practices 11. Game Theory and Asymmetric Information 12. Capital Budgeting and Risk Appendix 12A. The Value of A Corporation 13. The Multinational Corporation and Globalization 14. Government and Industry: Challenges and Opportunities for Today's Manager 15. Managerial Economics in Action Part 1. Beverage Industry Survey Part 2. The Business Planning Process Appendix 15A. Beverage Industry Executives Appendix A. Statistical and Financial Tables Online appendices Review of mathematical concepts used in managerial economics Linear programming Calculations for the time value of money Solutions to odd-numbered problems
Synopsis
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. KEY TOPICS: The firm and its goals. Supply and demand. The mathematics of supply and demand. Demand elasticity. Applications of supply and demand. Demand estimation and forecasting. The theory and estimation of production. The production of services. The multiple-input case. Expressing the production function with the use of calculus. The theory and estimation of cost. A mathematical restatement of the short-run cost function. The estimation of cost. Pricing and output decisions: perfect competition and monopoly. The use of calculus in pricing and output decisions. Break-even analysis (volume-cost-profit). Pricing and output decision: monopolistic competition and oligopoly. Special pricing practices. Game theory and asymmetric information. Capital budgeting and risk. The value of a corporation. The multinational corporation and globalization. Government and industry: challenges and opportunities for today's manager. Managerial economics in action. Beverage industry survey. The business planning process. Beverage industry executives. Statistical and financial tables. MARKET: Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals., For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen students' ability to use Excel--a critical skill in today's job market--new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations., Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen readers' ability to use Excel--a critical skill in today's job market-new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.
LC Classification Number
HD30.22.K39 2014
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AlibrisBooks
98,6% de votos positivos•1,9 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (513.841)
- m***m (2298)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (45)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (94)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.