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All-American Ads of the 60s by Steven Heller: New

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Ubicado en: Sparks, Nevada, Estados Unidos
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N.º de artículo de eBay:363854127620
Última actualización el 27 may 2025 04:49:15 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Publication Date
2022-05-20
Pages
640
ISBN
3836588595

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Product Identifiers

Publisher
Taschen
ISBN-10
3836588595
ISBN-13
9783836588591
eBay Product ID (ePID)
4050397074

Product Key Features

Book Title
All-American ADS of the 60s
Number of Pages
640 Pages
Language
English
Topic
History & Criticism, Graphic Arts / Advertising, Graphic Arts / General
Publication Year
2022
Illustrator
Yes
Genre
Design
Author
Steven Heller
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
75.7 Oz
Item Length
10.4 in
Item Width
8.2 in

Additional Product Features

Intended Audience
Trade
Reviews
Anyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment.
Edition Description
Multilanguage edition
Synopsis
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress--such as tang and instant omelets - "just add water"--while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads--such as Tupperware billing its storage container as a "wifesaver." From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana., America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes., With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary . The decade's ads touted perceived progress-such as tang and instant omelets - "just add water"-while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver." From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
LC Classification Number
NC998.5.A1

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    • c***e (16)- Votos emitidos por el comprador.
      Hace más de un año
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      Terrible experience. They barely wrapped my heavy, "new" book and as a result the cover was visibly damaged when it arrived. I asked for an exchange and they sent me a return slip instead stating they didn't have anymore in stock. I need the book so asked for some money back as compensation for their mistake and they refused. Don't buy from this seller.
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