Esports Business Management by., Paperback

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Características del artículo

Estado
En buen estado: Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, ...
Book Title
Esports Business Management
ISBN
9781718200227
Categoría

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Product Identifiers

Publisher
Human Kinetics
ISBN-10
1718200226
ISBN-13
9781718200227
eBay Product ID (ePID)
22050087975

Product Key Features

Number of Pages
272 Pages
Publication Name
Esports Business Management
Language
English
Publication Year
2020
Subject
Business Aspects
Type
Textbook
Subject Area
Sports & Recreation
Author
Gil Fried
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
31.3 Oz
Item Length
11 in
Item Width
8.7 in

Additional Product Features

Intended Audience
College Audience
LCCN
2020-034235
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
794.8068
Synopsis
Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators--and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation--the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life. The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholders--from title publishers and event organizers to leagues, sponsors, fans, and more--and learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues associated with running an esports-related entity, including financial and legal concepts as well as team and player management. The text concludes by examining careers found in the various segments of the industry and looking at the future of esports. Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HK Propel , with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning. While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. Esports Business Management is the foundational text for understanding and working in this exciting, fast-paced industry. Note: A code for accessing HK Propel is included with all new print books., Learn about the rapidly expanding esports industry in Esports Business Management . Written by esports executives and experts and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation, this is a comprehensive introduction to the world of esports., Undergraduate and graduate students taking an introductory esports course; reference for professionals in esports or pursuing a career in esports.
LC Classification Number
GV1469.34.E86E77

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