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Social Media Marketing: A Strategic Approach

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Book Title
Social Media Marketing: A Strategic Approach
ISBN
9780357516188

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Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357516184
ISBN-13
9780357516188
eBay Product ID (ePID)
5050077822

Product Key Features

Number of Pages
352 Pages
Publication Name
Social Media Marketing : a Strategic Approach
Language
English
Publication Year
2022
Subject
Marketing / General, General, Commerce
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
Donald I. Barker, Debra Zahay, Janna Parker, Mary Lou Roberts, Melissa Barker
Format
Trade Paperback

Dimensions

Item Height
10.8 in
Item Weight
24.8 Oz
Item Length
0.7 in
Item Width
8.5 in

Additional Product Features

Edition Number
3
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
1. The Role and Importance of SMM.2. Goals and Strategies.3. Identifying Target Audiences.4. Rules of Engagement for Social Media Marketing and Social Media Governance.5. Social Media Platforms and Social Networking Sites.6. Paid Social and Influencers7. Content Creation and Sharing: Blogs, podcasts, and webinars.8. Visual Storytelling9. Content Marketing: Publishing Articles, White Papers and E-books10. Virtual Communities11. Mobile Marketing on Social Networks.12. Social Media Monitoring and Management.13. Managing and Staffing the Organization for Social Media Marketing.14. Social Media Marketing PlanAppendix: Sample SMM Plan Caffe Daily
Edition Description
Revised edition
Synopsis
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.
LC Classification Number
HF5415.1265.B275

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