Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Custome...

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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
Release Year
2014
ISBN
9781118896655

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Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118896653
ISBN-13
9781118896655
eBay Product ID (ePID)
202495389

Product Key Features

Edition
2
Book Title
Inbound Marketing, Revised and Updated : Attract, Engage, and Delight Customers Online
Number of Pages
224 Pages
Language
English
Publication Year
2014
Topic
Marketing / Multilevel, Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Author
Dharmesh Shah, Brian Halligan
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
9.6 Oz
Item Length
8.8 in
Item Width
5.9 in

Additional Product Features

Intended Audience
Trade
LCCN
2015-302411
Reviews
Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy (Entrepreneur Middle East, January 2015), "Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy" (Entrepreneur Middle East, January 2015)
Dewey Edition
22
Dewey Decimal
658.8
Edition Description
Revised edition
Synopsis
This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working. With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers. This fully updated edition includes new material'on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you'll find: New sections on visual content, tools as content, and Google+ A new chapter on viral marketing for mere mortals A bonus section on startup/entrepreneurial marketing With Inbound Marketing , youll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies. "If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." --SETH GODIN, author of Meatball Sundae, Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement., Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing - strategy, reputation, and tracking progress Visibility - getting found, and why content matters Converting customers - turning prospects into leads and leads into customers Better decisions - picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
LC Classification Number
HF5415.1265.H353

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Dream Books Co.

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Dream Books Co. recycles books back into the hands of readers. Shoppers can browse our complete selection of over 100,000 items online or visit our bookstore in Denver. Since 2008, we have kept over ...
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