Imagen 1 de 2
Galería
Imagen 1 de 2
¿Quieres vender uno?
The Tanning of America: How Hip-Hop C..., Stoute, Steve
USD7,69
Aproximadamente6,64 EUR
Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!The Tanning of America: How Hip-Hop C..., Stoute, Steve
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Envío:
Gratis USPS Media MailTM.
Ubicado en: Montgomery Illinois, Estados Unidos
Entrega:
Entrega prevista entre el mié. 6 ago. y el sáb. 9 ago. a 94104
Devoluciones:
30 días para devoluciones. El vendedor paga el envío de la devolución.
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:357217270021
Características del artículo
- Estado
- ISBN
- 1592407382
- EAN
- 9781592407385
- Publication Name
- N/A
- Type
- Paperback / softback
- Release Title
- The Tanning of America: How Hip-Hop Created a Culture That Rew...
- Artist
- Stoute, Steve
- Brand
- N/A
- Colour
- N/A
Acerca de este producto
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1592407382
ISBN-13
9781592407385
eBay Product ID (ePID)
113134817
Product Key Features
Book Title
Tanning of America : How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
Number of Pages
320 Pages
Language
English
Publication Year
2012
Topic
Genres & Styles / Rap & Hip Hop, Marketing / General, Consumer Behavior, Popular Culture, Corporate & Business History
Genre
Music, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
9.2 Oz
Item Length
8 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Reviews
In the loud, boastful world of urban culture, Steve Stoute has become a quiet but powerful force. And big corporations are betting he can deliver more bang for their bucks., "Stoute advises a revolutionary concept for business leaders: Have a little fun along the way." -- Essence "This book is well worth the investment." -- Ebony "Thoughtful and relevant. It should be required reading for advertising executives, especially those who count themselves among the Baby Boomer generation." -- Forbes.com "He's the conduit between corporate America and rap and the street, and the music industry generally,...he speaks both languages." -- Jay-Z "Steve is credible in the music and entertainment worlds. Then he can switch gears, walk into the boardroom of a Fortune 500 company and speak his ideas in a way they can understand." -- Dennis Baldwin, Reebok's top marketer "[He's] the right guy for guiding brands in using the record industry to reach youth culture in a credible way." -- Jimmy Iovine, CEO of Interscope Geffen Records "The man who converts urban entertainment into corporate dollars." -- Complex "In the loud, boastful world of urban culture, Steve Stoute has become a quiet but powerful force. And big corporations are betting he can deliver more bang for their bucks." -- Vibe "Steve Stoute is making hot sellers out of cold brands." -- Business Week "Stephen Stoute understands the value of the celebrity sell." -- Black Enterprise "Stoute has masterminded an impressive array of brand/artist hookups." -- Advertising Age, He's the conduit between corporate America and rap and the street, and the music industry generally,…he speaks both languages., Steve is credible in the music and entertainment worlds. Then he can switch gears, walk into the boardroom of a Fortune 500 company and speak his ideas in a way they can understand., [He's] the right guy for guiding brands in using the record industry to reach youth culture in a credible way., He's the conduit between corporate America and rap and the street, and the music industry generally,...he speaks both languages., Thoughtful and relevant. It should be required reading for advertising executives, especially those who count themselves among the Baby Boomer generation.
Dewey Edition
22
Grade From
Twelfth Grade
Dewey Decimal
306.1
Synopsis
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenonraised a generation of black, Hispanic, white, and Asian consumers who have the same "mentalcomplexion"based on shared experiencesand values,rather than the increasinglyirrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream., The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
Descripción del artículo del vendedor
Información de vendedor profesional
Acerca de este vendedor
worldofbooksinc
97,7% de votos positivos•1,2 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (271.814)
- f***f (1594)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
- p***m (268)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaA+ Highest Rating for this transaction. Nova Classic Volume 2 - Marvel / Paperback - condition & quality look really good, ALMOST NEW even better than described. Shipping was Fast (1 week) / packaging was thin mylar mailer, but no visible damage to book. Great price AND free shipping. I buy here often, and this transaction was flawless. 5 STARS
- e***n (2244)- Votos emitidos por el comprador.Mes pasadoCompra verificadaExcellent seller. Great communication , fast delivery, extra care in packing for shipment 📦, great price 💰, Came as shown in photo📸, I would do repeat buys in 1 sec with this seller. AAAA ++++. 5 st🌟rs. <(•🪖•)>
Más que explorar:
- Libros infantiles y juveniles Shawn K. Stout,
- Cómics y novelas gráficas americanos Capitán America,
- Cómics y novelas gráficas americanos superheroicos Capitán America,
- Libros de literatura y narrativa The Walking Dead,
- Cómics y novelas gráficas americanos superheroicos marvel comics Capitán America cómics de EE. UU.,
- Libros de literatura y narrativa The Walking Dead en inglés,
- Libros antiguos y de colección Arthur C. Clarke
worldofbooksinc
97,7% de votos positivos•1,2 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (271.814)
- f***f (1594)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
- p***m (268)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaA+ Highest Rating for this transaction. Nova Classic Volume 2 - Marvel / Paperback - condition & quality look really good, ALMOST NEW even better than described. Shipping was Fast (1 week) / packaging was thin mylar mailer, but no visible damage to book. Great price AND free shipping. I buy here often, and this transaction was flawless. 5 STARS
- e***n (2244)- Votos emitidos por el comprador.Mes pasadoCompra verificadaExcellent seller. Great communication , fast delivery, extra care in packing for shipment 📦, great price 💰, Came as shown in photo📸, I would do repeat buys in 1 sec with this seller. AAAA ++++. 5 st🌟rs. <(•🪖•)>