Imagen 1 de 1
Foto genérica
Imagen 1 de 1
Foto genérica
Website Optimization : Speed, Search Engine and Conversion Rate Secrets by Andrew B. King (2008, Trade Paperback)
T
Togiak Books (6159)
99,5% de votos positivos
Precio:
USD17,63
Aproximadamente15,01 EUR
+ USD22,25 de envío
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución..
Estado:
Excellent copy. Format: Paperback Condition: New!
- ¡Cómpralo ya!NEW - Website Optimization: Speed, Search Engine & Conversion Rate Secrets
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Acerca de este artículo
Product Identifiers
PublisherO'reilly Media, Incorporated
ISBN-100596515081
ISBN-139780596515089
eBay Product ID (ePID)77939322
Product Key Features
Number of Pages398 Pages
Publication NameWebsite Optimization : Speed, Search Engine and Conversion Rate Secrets
LanguageEnglish
SubjectWeb / Design, Web / Search Engines, Software Development & Engineering / Systems Analysis & Design
Publication Year2008
FeaturesRevised
TypeTextbook
Subject AreaComputers
AuthorAndrew B. King
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight22.3 Oz
Item Length9.2 in
Item Width7 in
Additional Product Features
Intended AudienceScholarly & Professional
Dewey Edition22
IllustratedYes
Dewey Decimal006.76
Table Of ContentForeword Preface Part I: Search Engine Marketing Optimization Chapter 1: Natural Search Engine Optimization Chapter 2: SEO Case Study: PhillyDentistry.com Chapter 3: Pay-per-Click Optimization Chapter 4: PPC Case Study: BodyGlove.com Chapter 5: Conversion Rate Optimization Part II: Web Performance Optimization Chapter 6: Web Page Optimization Chapter 7: CSS Optimization Chapter 8: Ajax Optimization Chapter 9: Advanced Web Performance Optimization Chapter 10: Website Optimization Metrics Colophon
Edition DescriptionRevised edition
SynopsisThis book is a comprehensive guide to the tips,techniques, standards, and methods of websiteoptimization. From increasing site traffic to maximizingleads, from revving up responsiveness to increasingnavigability, from prospect retention to closing moresales, the world of 21st century website optimization isexplored, exemplified and explained. Website Optimizationcombines the disciplines of online marketing and siteperformance tuning to attain the competitive advantagenecessary on today's Web. You'll learn how to improveyour online marketing with effective paid and naturalsearch engine visibility strategies, strengthened leadcreation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increasedsite speed, reduced download footprint, improvedreliability, and improved navigability will worksynergistically with those marketing methods to optimizeyour site's total effectiveness., Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals., This book is a comprehensive guide to the tips,techniques, standards, and methods of websiteoptimization. From increasing site traffic to maximizingleads, from revving up responsiveness to increasingnavigability, from prospect retention to closing moresales, the world of 21st century website optimization isexplored, exemplified and ......
LC Classification NumberTK5105.888
