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Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
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Ubicado en: Cedarhurst, New York, Estados Unidos
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N.º de artículo de eBay:355979328667
Última actualización el 24 jun 2025 15:21:09 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Personalized
- No
- ISBN
- 9781138121294
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Product Identifiers
Publisher
Routledge
ISBN-10
1138121290
ISBN-13
9781138121294
eBay Product ID (ePID)
4038771591
Product Key Features
Number of Pages
594 Pages
Publication Name
Marketing for Tourism and Hospitality
Language
English
Subject
Marketing / General, Industries / Hospitality, Travel & Tourism
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.3 in
Item Weight
31.7 Oz
Item Length
9.7 in
Item Width
7.5 in
Additional Product Features
Intended Audience
College Audience
LCCN
2018-042344
Illustrated
Yes
Table Of Content
Chapter 1 Revisiting Traditional Approaches to the Marketing of Tourism and Hospitality Alan Fyall and Kenneth Deptula Chapter 2 The Need for Change: The Dynamics of the Global Tourism and Hospitality Industry Alan Fyall Chapter 3 Collaboration, Technology and Experiences: Drivers for Change in the Marketing of Tourism and Hospitality Alan Fyall and Kenneth Deptula Chapter 4 Collaboration Marketing: Partnerships, Networks and Relationships Alan Fyall and Kenneth Deptula Chapter 5 Technology and Marketing: Social Media and Beyond Youcheng Wang Chapter 6 Experiential Marketing: A Question of Co-Creation Isabelle Frochot Chapter 7 New Trends in Tourism and Hospitality Consumption Isabelle Frochot Chapter 8 Services Characteristics and Processes Isabelle Frochot Chapter 9 Looking Beyond Quality Isabelle Frochot Chapter 10 Delving Deep into the Experience Isabelle Frochot Chapter 11 Consumer Intelligence Searching: Emerging Tools, Methodologies, and Techniques Isabelle Frochot Chapter 12 Marketing Strategy Patrick Legohérel Chapter 13 Market Segmentation, Targeting and Positioning Patrick Legohérel Chapter 14 International Marketing Strategy Patrick Legohérel Chapter 15 Marketing Destinations Youcheng Wang Chapter 16 Innovation and New Tourism and Hospitality Products, Services and Experiences Patrick Legohérel Chapter 17 Pricing and Revenue Management Patrick Legohérel Chapter 18 Image and Branding Youcheng Wang Chapter 19 Customer Relationship Management: Loyalty and Social Networks Patrick Legohérel Chapter 20 Channels of Distribution Youcheng Wang Chapter 21 Media, Public Relations and Marketing Communications Youcheng Wang Chapter 22 The Future of Tourism and Hospitality Marketing Alan Fyall
Synopsis
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
LC Classification Number
G155.A1F92 2019
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