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Managerial Economics, Economic Tools For Todays Decision Makers Global Edition

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Características del artículo

Estado
Como nuevo: Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con ...
Genre
Economics
Subject
Economics
ISBN
9780273791935

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Product Identifiers

Publisher
Pearson Education, The Limited
ISBN-10
0273791931
ISBN-13
9780273791935
eBay Product ID (ePID)
236918869

Product Key Features

Edition
7
Book Title
Managerial Economics, Global Edition
Number of Pages
624 Pages
Language
English
Publication Year
2013
Illustrator
Yes
Author
Paul Keat, Steve Erfle, Philip Young
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
40.6 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Dewey Edition
23
Dewey Decimal
338.5024658
Table Of Content
1. Introduction 2. The firm and Its Goals 3. Supply and Demand 4. Demand Elasticity 5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production 7. The Theory and Estimation of Cost 8. Pricing and Output Decisions: Perfect Competition and Monopoly 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly 10.Special Pricing Practices 11.Game Theory and Asymmetric Information 12.Capital Budgeting and Risk 13.The Multinational Corporation and Globalization 14.Government and Industry: Challenges and Opportunities for Today's Manager 15.Managerial Economics in Action
Synopsis
For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen students' ability to use Excel-a critical skill in today's job market-new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations., For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. To strengthen students' ability to use Excel--a critical skill in today's job market--new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations., For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen students' ability to use Excel--a critical skill in today's job market--new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

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