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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
Book Title
It's Not What You Sell, It's What You Stand For: Why Every Ext...
ISBN
1591844479
EAN
9781591844471
Date of Publication
20111025
Release Title
It's Not What You Sell, It's What You Stand For: Why Every Ext...
Artist
Haley Rushing
Brand
N/A
Colour
N/A

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Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591844479
ISBN-13
9781591844471
eBay Product ID (ePID)
102808496

Product Key Features

Number of Pages
336 Pages
Language
English
Publication Name
It's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose
Subject
Leadership, Consumer Guides, Personal Success, Management, Sales & Selling / General, Strategic Planning
Publication Year
2011
Type
Not Available
Author
Roy M. Spence Jr.
Subject Area
Reference, Business & Economics
Format
Uk-B Format Paperback

Dimensions

Item Height
1.4 in
Item Weight
11.3 Oz
Item Length
8.2 in
Item Width
5.5 in

Additional Product Features

Dewey Edition
22
Grade From
Twelfth Grade
Illustrated
Yes
Dewey Decimal
658.4/012
Intended Audience
Trade
Synopsis
"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation. These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do., An insight into why purpose comes first in successful business. Readers are shown how success and standing for something go hand in hand., "Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea- purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation. These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.
LC Classification Number
HD30.28

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