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Managing Change Through Creativity, Innovation, and Entrepreneursh ip by...
USD80,00
Aproximadamente68,13 EUR
Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Envío:
USD6,34 (aprox. 5,40 EUR) UPS Ground Saver.
Ubicado en: Ventura, California, Estados Unidos
Entrega:
Entrega prevista entre el mié. 8 oct. y el vie. 10 oct. a 94104
Devoluciones:
No se aceptan devoluciones.
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:336161874044
Características del artículo
- Estado
- Genre
- Management
- Topic
- Creativity
- ISBN
- 9781516575398
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Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1516575393
ISBN-13
9781516575398
eBay Product ID (ePID)
14057256253
Product Key Features
Book Title
Managing Change Through Creativity, Innovation, and Entrepreneurship
Publication Year
2019
Language
English
Format
Hardcover
Additional Product Features
Synopsis
We are living in an entrepreneurial economy where the most indispensable resources of a business enterprise are not embedded in its financial or physical capital, but in its human capital--its people. Consequently, business scholars, researchers, and practitioners share the consensus that the economic future of any nation or region will be determined by its ability to create and preserve wealth by advancing creativity, innovation, and entrepreneurship. Managing Change through Creativity, Innovation, and Entrepreneurship not only equips students with conceptual knowledge and understanding of these key concepts but also empowers them to explore and pursue entrepreneurial careers. The book emphasizes leveraging change from the perspective of creativity, innovation, and entrepreneurship by examining their conceptual and practical significance as well as their interdependencies and intertwining attributes or characteristics. These are illustrated with diverse, practical examples drawn from multiple social and economic sectors in ways that provide students across the disciplines with contemporary knowledge of the principles, processes, and applications of creativity, innovation, and entrepreneurship in business, industry, and many institutional sectors. The book is organized into five parts. Part I presents introductory chapters that focus on organizational change and change management. Part II emphasizes creativity with three chapters that describe the creative economy, understanding creativity, and applying creativity. Part III presents the forms and types of innovation, models of innovation, and sources of innovation. Part IV presents chapters in understanding entrepreneurship, a classification of entrepreneurship and entrepreneurs, applying the principles and processes of entrepreneurship, and the roles and contributions of entrepreneurs to the economy and society. The final part explores new business creation concepts and practice with chapters on entrepreneurial marketing; manging a new venture, including selection and staffing; the legal and ethical environment of entrepreneurial ventures; entrepreneurial finance; and business models. The capstone chapter integrates all the different concepts addressed throughout the book in a holistic concept statement and business plan. Managing Change through Creativity, Innovation, and Entrepreneurship is an essential textbook for undergraduate and graduate-level programs in business management, new product development, and entrepreneurship, as well as courses across the disciplines with emphasis in creativity and innovation., We are living in an entrepreneurial economy where the most indispensable resources of a business enterprise are not embedded in its financial or physical capital, but in its human capital-its people. Consequently, business scholars, researchers, and practitioners share the consensus that the economic future of any nation or region will be determined by its ability to create and preserve wealth by advancing creativity, innovation, and entrepreneurship. Managing Change through Creativity, Innovation, and Entrepreneurship not only equips students with conceptual knowledge and understanding of these key concepts but also empowers them to explore and pursue entrepreneurial careers. The book emphasizes leveraging change from the perspective of creativity, innovation, and entrepreneurship by examining their conceptual and practical significance as well as their interdependencies and intertwining attributes or characteristics. These are illustrated with diverse, practical examples drawn from multiple social and economic sectors in ways that provide students across the disciplines with contemporary knowledge of the principles, processes, and applications of creativity, innovation, and entrepreneurship in business, industry, and many institutional sectors. The book is organized into five parts. Part I presents introductory chapters that focus on organizational change and change management. Part II emphasizes creativity with three chapters that describe the creative economy, understanding creativity, and applying creativity. Part III presents the forms and types of innovation, models of innovation, and sources of innovation. Part IV presents chapters in understanding entrepreneurship, a classification of entrepreneurship and entrepreneurs, applying the principles and processes of entrepreneurship, and the roles and contributions of entrepreneurs to the economy and society. The final part explores new business creation concepts and practice with chapters on entrepreneurial marketing; manging a new venture, including selection and staffing; the legal and ethical environment of entrepreneurial ventures; entrepreneurial finance; and business models. The capstone chapter integrates all the different concepts addressed throughout the book in a holistic concept statement and business plan. Managing Change through Creativity, Innovation, and Entrepreneurship is an essential textbook for undergraduate and graduate-level programs in business management, new product development, and entrepreneurship, as well as courses across the disciplines with emphasis in creativity and innovation.
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