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Pitch Tweet or Engage on the Street by Kara Alaimo (2020, Trade Paperback)

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Product Identifiers

PublisherRoutledge
ISBN-10036718852X
ISBN-139780367188528
eBay Product ID (ePID)19050071329

Product Key Features

Book TitlePitch Tweet or Engage on the Street
Publication Year2020
TopicSociology / General
Number of Pages420 Pages
LanguageEnglish
IllustratorYes
GenreSocial Science
AuthorKara Alaimo
FormatTrade Paperback

Additional Product Features

LCCN2020-022074
Dewey Edition23
Dewey Decimal659.2
SynopsisThe second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
LC Classification NumberHM1221.A483 2017

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Pitch, Tweet, or Engage on the Street - Paperback, by Alaimo Kara
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