Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Hardcover book

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N.º de artículo de eBay:336073022191
Última actualización el 18 sep 2025 18:09:24 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781394226832

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Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1394226837
ISBN-13
9781394226832
eBay Product ID (ePID)
10062048946

Product Key Features

Book Title
Ecosystem-Led Growth : a Blueprint for Sales and Marketing Success Using the Power of Partnerships
Number of Pages
240 Pages
Language
English
Publication Year
2024
Topic
Marketing / General, Development / Business Development, Economics / General, Sales & Selling / General
Genre
Business & Economics
Author
Bob Moore
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
16 Oz
Item Length
9.1 in
Item Width
6.2 in

Additional Product Features

Intended Audience
Trade
LCCN
2023-050164
Dewey Edition
23
Dewey Decimal
658.8
Table Of Content
Acknowledgments ix Introduction 1 Part 1 My $2.6 Billion Mistake 5 1 Muscle Memory and Scar Tissue 7 A Revolution in Business Intelligence 8 The Rollercoaster of Product- Market Fit 10 2 Disruption Is Cool Until It Happens to You 13 Amazon's Big Move 13 The Modern Data Stack Is Born 17 The Ecosystem Effect 18 3 How Partner Ecosystems Saved My Career 21 Part 2 The Ecosystem Revolution 25 4 Decoding the Confusing Language of Partnerships 27 Tech Partnerships 32 Channel Partnerships 36 Strategic Partnerships 38 Marketplaces 40 Partner Relationship Management 42 5 Why Legacy Partnerships Were Set Up to Fail 47 6 The Ecosystem Data Layer Arrives 55 7 Why Now? The Disruption of Growth as We Know It 63 Inbound Marketing and the Great AI Reset 64 Outbound Sales: A Negative- Sum Game 70 A Targeted Attack on Targeted Ads 74 Sales Intelligence: The Bundling Era 76 Product- Led Growth: A Different Animal 81 Another Door Opens 85 Part 3 Beginning Your ELG Journey 87 8 Is ELG Right for Me? 89 Value Proposition 89 Company Scale 91 The ELG Readiness Matrix 91 9 Getting Buy- In for ELG 95 Setting the Right Goals 95 Attributing Success to ELG 97 Eliminating Partner Team Baggage 101 10 Overcoming Security and Privacy Objections 107 Can I Trust My ELG Platform? 108 Does ELG Itself Expose Me to Risk? 111 11 Powering Up Your Account Mapping Matrix 121 Part 4 The ELG Playbooks 125 12 The ELG Playbook Map 127 13 Ecosystem Development: Populate Your Partner Ecosystem with Winners 131 Prioritizing Partners 133 Curating Data Access 137 The Partner Prioritization Matrix 139 14 Ecosystem- Led Marketing: Fill Your Funnel with Ecosystem Qualified Leads 143 The Ecosystem Qualified Lead (EQL) 144 Generating EQLs with Second- Party Data 146 Marketing Automation and Account- Based Marketing 148 Outbound: Upgrade Your SDRs to PDRs 151 Reinventing Event Strategy 155 Turning Investors into Pipeline Generation Engines 159 15 Ecosystem- Led Sales: Close Bigger, Better Customers Faster 163 Strategy and Buy- In: The ELG Sales Tetrahedron 164 Meeting Sellers Where They Are 170 Co- Selling 177 Hyperscaler Cloud Marketplaces 185 Training, Enablement, and Accountability 187 16 Ecosystem- Led Customer Success: Eliminate Churn and Grow Accounts 193 Driving Customer Success with Tech Partners 195 Driving Customer Success with Channel Partners 198 Conclusion: The Future of ELG 203 Glossary 205 Bibliography 217 Author Bio 223 Index 225
Synopsis
A blueprint to new levels of company growth leveraging your firm's Partner Ecosystem In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company's Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you'll discover why partnerships are no longer the domain of "partner people" schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays. You'll learn about: Transformational technologies that bring partner data to your fingertips Savvy companies and executives who convert that data into untapped growth opportunities Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.
LC Classification Number
HD69.S8M66 2024

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