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Talent Is Not Enough : Business Secrets for Designers by Shel Perkins (2014,...
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“Cover Shows Light Wear Book clean inside and out”
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Ubicado en: Lakewood, California, Estados Unidos
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N.º de artículo de eBay:336051412454
Características del artículo
- Estado
- En muy buen estado
- Notas del vendedor
- “Cover Shows Light Wear Book clean inside and out”
- ISBN
- 9780321984111
Acerca de este producto
Product Identifiers
Publisher
Pearson Education
ISBN-10
0321984110
ISBN-13
9780321984111
eBay Product ID (ePID)
174821552
Product Key Features
Edition
3
Book Title
Talent Is Not Enough : Business Secrets for Designers
Number of Pages
600 Pages
Language
English
Publication Year
2014
Topic
Personal Success, Graphic Arts / Commercial & Corporate, General, Graphic Arts / General
Illustrator
Yes
Genre
Design, Art, Business & Economics
Book Series
Graphic Design and Visual Communication Courses Ser.
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
26.3 Oz
Item Length
8.5 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-414003
Dewey Edition
23
Dewey Decimal
740.68/8
Synopsis
The best business guide for design students just got even better! This revised and expanded third edition includes everything they need--besides talent--to turn their artistic success into business success. They'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things they'll learn: * How to get on the right career path * The best way to determine pricing * How to avoid common legal pitfalls * How to manage large projects * The secrets of efficient design teams * How to forecast your workload and finances * Dealing with international clients * The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: * Design planning and strategy * Corporate identity development * Publication and editorial design * Brand identity and packaging design * Advertising and promotion design * Marketing communications * Environmental design * Industrial design * Motion graphics * Interaction design * Information design, The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: * How to get on the right career path * The best way to determine pricing * How to avoid common legal pitfalls * How to manage large projects * The secrets of efficient design teams * How to forecast your workload and finances * Dealing with international clients * The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: * Design planning and strategy * Corporate identity development * Publication and editorial design * Brand identity and packaging design * Advertising and promotion design * Marketing communications * Environmental design * Industrial design * Motion graphics * Interaction design * Information design "It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." -Frank Maddocks, President, Maddocks & Company "Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer." -Marty Neumeier, author of The Designful Company , Zag and The Brand Gap, The best business guide for design professionals just got even better This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: - How to get on the right career path - The best way to determine pricing - How to avoid common legal pitfalls - How to manage large projects - The secrets of efficient design teams - How to forecast your workload and finances - Dealing with international clients - The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: - Design planning and strategy - Corporate identity development - Publication and editorial design - Brand identity and packaging design - Advertising and promotion design - Marketing communications - Environmental design - Industrial design - Motion graphics - Interaction design - Information design "It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." -Frank Maddocks, President, Maddocks & Company "Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer." -Marty Neumeier, author of The Designful Company , Zag and The Brand Gap
LC Classification Number
HF5386
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- r***i (298)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaFine Transaction. Scarce Out Of Print Book. Great Packaging. Perfect Delivery. Relevant Quality Subject Matter. Wonderful Value. Near Mint Condition Copy. First Edition, Seventh Printing. Thanks! (Canada Post Strike Scheduled For May 23! They Should Downsize. If Not, Privatization.)
WX2 Surplus
100% de votos positivos•1,4 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Categorías populares de esta tienda
Votos de vendedor (394)
- p***p (97)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaShipping was fast to Alaska. Packaged nicely in a box not too big so I didn't have to deal with a huge box. Hat looks just like the photos in description, so new. No smells or stains. Very happy. Would buy again from the seller!Kicker Marine Audio Snapback Hat (#335756529820)
- d***i (1018)- Votos emitidos por el comprador.Último añoCompra verificadaThis outstanding seller is absolutely amazing. Most certainly goes above and beyond. Great service, product, pricing, HONESTY and very FAST communication and informative, helpful, accurate listing information and lightning FAST shipping and superb, SUPERB packaging. Better than listed! Wow, would certainly buy from again without any hesitation! Thank you!Digital Multimeter Principles FOURTH EDITION- Fluke - Glen Mazur (#335731396262)
- r***i (298)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaFine Transaction. Scarce Out Of Print Book. Great Packaging. Perfect Delivery. Relevant Quality Subject Matter. Wonderful Value. Near Mint Condition Copy. First Edition, Seventh Printing. Thanks! (Canada Post Strike Scheduled For May 23! They Should Downsize. If Not, Privatization.)