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Public Relations : A Value Driven Approach by David W. Guth and Charles Marsh (2011, Trade Paperback)

Brenham Book Company (1244)

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Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

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Product Identifiers

PublisherAllyn & Bacon, Incorporated

ISBN-100205811809

ISBN-139780205811809

eBay Product ID (ePID)127419698

Product Key Features

Number of Pages592 Pages

Publication NamePublic Relations : a Value Driven Approach

LanguageEnglish

Publication Year2011

SubjectPublic Relations

FeaturesRevised

TypeTextbook

AuthorDavid W. Guth, Charles Marsh

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight27.2 Oz

Item Length9.1 in

Item Width7.4 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2010-036821

Dewey Edition22

IllustratedYes

Dewey Decimal659.2

Edition DescriptionRevised edition

SynopsisUpdated in a new 5th edition, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

LC Classification NumberHM1221.G87 2011