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MARKETING TOURISM DESTINATIONS: A STRATEGIC PLANNING By Ernie Heath & Geoffrey
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Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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N.º de artículo de eBay:335816866754
Última actualización el 02 may 2025 16:24:32 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Como nuevo
- Notas del vendedor
- ISBN-10
- 0471540676
- Book Title
- Marketing Tourism Destinations: A Strategic Planning Approach
- ISBN
- 9780471540670
Acerca de este producto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471540676
ISBN-13
9780471540670
eBay Product ID (ePID)
999862
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Marketing Tourism Destinations : a Strategic Planning Approach
Publication Year
1992
Subject
Industries / Hospitality, Travel & Tourism
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
16.4 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
College Audience
LCCN
91-033980
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
338.4791
Table Of Content
Framework for Tourism Planning and Marketing. Environment and Resource Analysis. Regional Goal and Strategy Formulation. Target Marketing and Regional Positioning Strategy. Regional Marketing Mix Strategy. Regional Organization and Management Supporting Systems. Summary and Conclusions. References. Index.
Synopsis
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege., Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems., The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as: Regional goal and strategy formulation The strategic marketing planning framework Environment and resource analysis Target marketing and regional positioning strategy Regional marketing mix strategy and more, with cases and examples applicable to different parts of the world. From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning., The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as: * Regional goal and strategy formulation * The strategic marketing planning framework * Environment and resource analysis * Target marketing and regional positioning strategy * Regional marketing mix strategy and more, with cases and examples applicable to different parts of the world. From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.
LC Classification Number
G155.A1H4 1992
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- 8***g (252)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.FINLAND AND EUROPE: INTERNATIONAL CRISES IN THE PERIOD OF By Juhani Paasivirta (#335694307643)
- a***2 (13)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.
- e***2 (1298)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaMint condition and brand new, at the most competitive price. Top customer service, which includes: communication, professional packaging which protected the dust cover from bending and corners from bumping. Speedy shipping and delivery from across the country. A highly recommended seller with whom I would easily shop again. Thank you!
Categorías populares de esta tienda
Votos de vendedor (295.816)
- 8***g (252)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.FINLAND AND EUROPE: INTERNATIONAL CRISES IN THE PERIOD OF By Juhani Paasivirta (#335694307643)
- a***2 (13)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.
- e***2 (1298)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaMint condition and brand new, at the most competitive price. Top customer service, which includes: communication, professional packaging which protected the dust cover from bending and corners from bumping. Speedy shipping and delivery from across the country. A highly recommended seller with whom I would easily shop again. Thank you!