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Juicing the Orange: Turn Creativity into Powerful Business by Pat Fallon HC
USD6,00
Aproximadamente5,13 EUR
Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!Juicing the Orange: Turn Creativity into Powerful Business by Pat Fallon HC
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Recogida:
Recogida local gratis en Woburn, Massachusetts, Estados Unidos.
Envío:
USD4,40 (aprox. 3,76 EUR) USPS Media MailTM.
Ubicado en: Woburn, Massachusetts, Estados Unidos
Entrega:
Entrega prevista entre el mar. 19 ago. y el lun. 25 ago. a 94104
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución..
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N.º de artículo de eBay:335291137170
Características del artículo
- Estado
- ISBN
- 9781591399278
Acerca de este producto
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1591399270
ISBN-13
9781591399278
eBay Product ID (ePID)
50872086
Product Key Features
Book Title
Juicing the Orange : How to Turn Creativity Into a Powerful Business Advantage
Number of Pages
228 Pages
Language
English
Topic
Marketing / General, Personal Success
Publication Year
2006
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
19.2 Oz
Item Length
9.4 in
Item Width
6.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2005-036310
Dewey Edition
22
Dewey Decimal
658.802
Synopsis
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize--but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits, Juicing the Orange helps industry players measure their success at the cash register., Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution., Too many companies think creativity means throwing money into marketing efforts and giving lip service to out of the box thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize--but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits, Juicing the Orange helps industry players measure their success at the cash register.
LC Classification Number
HF5415.F27 2006
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