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The Multichannel Retail Handbook By Chris Jones

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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
Title
The Multichannel Retail Handbook
ISBN
9781300652663

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Product Identifiers

Publisher
Lulu Press, Inc.
ISBN-10
1300652667
ISBN-13
9781300652663
eBay Product ID (ePID)
15050395093

Product Key Features

Book Title
Multichannel Retail Handbook
Number of Pages
293 Pages
Language
English
Publication Year
2013
Topic
General
Genre
Business & Economics
Author
Chris Jones
Format
Trade Paperback

Dimensions

Item Weight
18.2 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

TitleLeading
The
Synopsis
The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when"., The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response.Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when".

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