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Advertising and Integrated Brand Promotion by O'Guinn, Thomas, Allen, Chris, Cl
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Ubicado en: Columbia, Missouri, Estados Unidos
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Entrega prevista entre el sáb. 26 jul. y el vie. 1 ago. a 94104
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N.º de artículo de eBay:335264235639
Última actualización el 07 jul 2025 21:50:01 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Advertising and Integrated Brand Promotion
- ISBN
- 9781337110211
Acerca de este producto
Product Identifiers
Publisher
Cengage Learning
ISBN-10
1337110213
ISBN-13
9781337110211
eBay Product ID (ePID)
237800880
Product Key Features
Number of Pages
448 Pages
Language
English
Publication Name
Advertising and Integrated Brand Promotion
Publication Year
2018
Subject
Marketing / General, Advertising & Promotion
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Height
10.6 in
Item Weight
36.2 Oz
Item Length
1.1 in
Item Width
8.5 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2017-952641
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659.1
Edition Description
Revised edition
Table Of Content
Part I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY.1. The World of Advertising and IBP.2. The Structure of the Advertising Industry: Advertisers, Advertising Agencies, and Support Organizations.3. The History of Advertising and Brand Promotion.4. Social, Ethical, and Regulatory Aspects of Advertising and Promotion.Part II: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION.5. Advertising, Integrated Brand Promotion, and Consumer Behavior.6. Market Segmentation, Positioning, and the Value Proposition.7. Advertising Research.8. Planning Advertising and Integrated Brand Promotion.Part III: THE CREATIVE PROCESS.9. Managing Creativity in Advertising and IBP.10. Creative Message Strategy.11. Executing the Creative.Part IV: THE MEDIA PROCESS.12. Media Planning Essentials.13. Media Planning: Newspapers, Magazines, Television, and Radio.14. Media Planning: Advertising and IBP in Digital, Social, & Mobile Media.Part V: INTEGRATED BRAND PROMOTION.15. Sales Promotion, Point-of-Purchase Advertising, and Support Media.16. Event Sponsorship, Product Placements, and Branded Entertainment.17. Integrating Direct Marketing and Personal Selling.18. Public Relations, Influencer Marketing, and Corporate Advertising.
Synopsis
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium., Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
LC Classification Number
HF5801
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99,2% de votos positivos•249 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (39.762)
- l***l (54)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaPurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (#235954445229)
- b***r (56)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!Fahrenheit 451 by Ray Bradbury (#335858773063)
- d***e (137)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe item received did not match description BUT the seller was VERY quick to respond and resolve the issue without any hassle at all. Would buy from this seller again.A Young People's History of the United States (For Young People Series) by Zinn (#335885620880)