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The Curve How Smart Companies Find Superfans Nicholas Lovell
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Estado:
“Very Good”
Como nuevo
Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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- ¡Cómpralo ya!The Curve How Smart Companies Find Superfans Nicholas Lovell
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USD4,47 (aprox. 3,85 EUR) USPS Media MailTM.
Ubicado en: Providence, Rhode Island, Estados Unidos
Entrega:
Entrega prevista entre el sáb. 18 oct. y el vie. 24 oct. a 94104
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30 días para devoluciones. El vendedor paga el envío de la devolución.
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N.º de artículo de eBay:326816029065
Características del artículo
- Estado
- Como nuevo
- Notas del vendedor
- “Very Good”
- ISBN
- 9781591846635
Acerca de este producto
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591846633
ISBN-13
9781591846635
eBay Product ID (ePID)
164688985
Product Key Features
Book Title
Curve : How Smart Companies Use Freeloaders to Find Superfans
Number of Pages
256 Pages
Language
English
Publication Year
2013
Topic
Consumer Guides, Industries / Retailing, Customer Relations, Consumer Behavior, Industrial Management, General, E-Commerce / General (See Also Computers / Electronic Commerce)
Genre
Reference, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
15.4 Oz
Item Length
9.2 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2013-037921
Reviews
"Business is changing. The days of one size fits all are over. From pay-whatyou- want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers." - Jonah Berger , marketing professor at the Wharton School, and author of Contagious: Why Things Catch On "Before reading this book, I was behind the curve. Now, I'm behind The Curve -as a supporter of Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value." - Robert B. Cialdini , author of Influence "In The Curve Nicholas Lovell adds the desperately needed perspective of dynamic pricing to the ongoing shift into today's world of mass-customized offerings and experience-seeking consumers. It will show you how to find markets within each individual and thereby fill demand all along the curve." - B. Joseph Pine II , coauthor, The Experience Economy and Infinite Possibility, How to make money when customers expect your products for free. For most of the last century, companies strived to control costs and shift as many units as possible. But now the price of many digital products has dropped to zero, requiring a new kind of business model. "The Curve" is about accepting that millions of people now expect your product for free--because a small number of high spenders are enough to build a profitable business. In games, free is the norm, but some fans now spend hundreds or thousands of dollars while playing a single title. That means the focus is no longer on how many units you can sell. It is on how you can satisfy those users who are happy to pay enormous amounts of money for things they value. This idea has already transformed areas like music, books, and film, and is rapidly spreading to the physical world as 3D printing becomes reality and the specter of piracy hits businesses of every kind. With stories drawn from cutting-edge artists, videogames, and more, "The Curve" shows you how to forge relationships with your biggest fans and sustain long-term success.
Dewey Edition
23
TitleLeading
The
Grade From
Twelfth Grade
Dewey Decimal
658.8/12
Synopsis
It's the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free? There are millions of potential customers in the world. Most of them won't pay anything for your product. But some will pay almost anything. The challenge is to find the latter without wasting time and money on the former. In The Curve , Nicholas Lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle. From video games to pop music to model trains, the Internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiences. In many cases, businesses can win by sharing their product (or a version of their product) for free, allowing it to spread as widely as possible. Eventually, a huge number of freeloaders spread the word to the superfans who value that product the most. And a small number of superfans will love a product so much that they will spend substantial sums of money on it-given the chance. These high-value customers are enough to fuel a profitable business. For example: Nine Inch Nails front man Trent Reznor gave away his album for free to find the 2,500 hardcore fans who wanted the $300 limited ultradeluxe edition. Bigpoint, an independent game developer, released three adventure games to 130 million users-and made 80 percent of its $80 million revenue from just 23,000 users, who spent money to upgrade their game-playing arsenal. King Arthur Flour shares useful recipes and tips on its Web site, enchanting a cult of devoted bakers, many of whom happily travel to its Vermont headquarters for expensive specialty baking classes. This approach doesn't apply just to digital products anymore. With the advent of 3D printing, customization of physical goods is easier and cheap, and companies can truly tailor their offerings to their customers. A doll company can personalize everything from hair color to eye shape, and automakers and technicians can create laser-scanned replacement parts for classic cars. Although the potential for piracy will spread to industries that believed they were immune to such disruption, businesses have an opportunity to make money in this new paradigm by offering variety, complexity, and flexibility at little to no extra cost. What Lovell calls the Curve is a ranking of your company's potential customers from those most likely to least likely to pay for your product or service. It charts their interest against the amount they are prepared to spend-be it nothing at all or thousands of dollars. The curve itself separates your revenue opportunity (willing big spenders, your superfans) on the left from your marketing opportunity (freeloaders, whose only acceptable price point is $0) on the right. The area under the curve is the total amount of money you might be able to get from your customers or fans. Lovell offers a strategy to draw more people into your orbit than was possible when physical costs limited your ability to expand. The Curve heralds a new era of creativity and business freedom., It s the ultimate business question ofour time: How do real companiesmake money when customers expect(and often get) products for free?There are millions of potential customers in theworld. Most of them won t pay anything for yourproduct. But some will pay almost anything. Thechallenge is to find the latter without wasting timeand money on the former.In "The Curve," Nicholas Lovell weaves togetherstories from disparate industries to show how smartcompanies are solving this puzzle. From video gamesto pop music to model trains, the Internet helps businessesforge direct relationships with a vast globalaudience by building communities and offeringbespoke products and experiences.In many cases, businesses can win by sharingtheir product (or a version of their product) for free, allowing it to spread as widely as possible. Eventually, a huge number of freeloaders spread the word tothe superfans who value that product the most. Anda small number of superfans will love a product somuch that they will spend substantial sums of moneyon it given the chance. These high-value customersare enough to fuel a profitable business. For example: Nine Inch Nails front man Trent Reznor gave awayhis album for free to find the 2,500 hardcore fanswho wanted the $300 limited ultradeluxe edition.Bigpoint, an independent game developer, releasedthree adventure games to 130 million users andmade 80 percent of its $80 million revenue fromjust 23,000 users, who spent money to upgrade theirgame-playing arsenal.King Arthur Flour shares useful recipes and tipson its Web site, enchanting a cult of devoted bakers, many of whom happily travel to its Vermont headquartersfor expensive specialty baking classes.This approach doesn t apply just to digital products anymore. With the advent of 3D printing, customizationof physical goods is easier and cheap, and companies can truly tailor their offerings totheir customers. A doll company can personalizeeverything from hair color to eye shape, and automakersand technicians can create laser-scannedreplacement parts for classic cars.Although thepotential for piracy will spread to industries thatbelieved they were immune to such disruption, businesseshave an opportunity to make money in thisnew paradigm by offering variety, complexity, andflexibility at little to no extra cost.What Lovell calls the Curve is a ranking of yourcompany s potential customers from those mostlikely to least likely to pay for your product or service.It charts their interest against the amount they areprepared to spend be it nothing at all or thousandsof dollars. The curve itself separates your revenueopportunity (willing big spenders, your superfans)on the left from your marketing opportunity (freeloaders, whose only acceptable price point is $0)on the right. The area under the curve is the totalamount of money you might be able to get from yourcustomers or fans.Lovell offers a strategy to draw more people intoyour orbit than was possible when physical costs limitedyour ability to expand. "The Curve "heralds a newera of creativity and business freedom."
LC Classification Number
HF5415.5.L677 2013
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Fred's Relics
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- 1***1 (231)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBook was in great condition. Slipcase was damaged but well described in the listing. Shipped quickly. Safely packaged. The price allowed me to get this book when I would not have been able to afford it otherwise.
- 7***7 (1490)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThis item was exactly as described, and the seller sent it carefully packaged to ensure it arrived in exactly the condition listed. It was shipped promply, and it arrived in great shape, and was a fantastic value, and I would absolutely buy from this seller again. The appearance was just like I expected, and it was fantastic. 5 Stars across the board.High Tension Unrated 2003 DVD 2003 Alexandre Aja (#326529551764)
- 6***9 (107)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBuyer beware! I bought a tpb from this seller that was listed as brand new at an amazing price with free shipping so I was stoked! Then the item arrived..As a collector, condition means a lot esp when I’m sold brand new. For a collectable, this was the worst packaging I’ve come across in awhile. The entire book was bent, forming a U shape. Besides that, the front and back cover are creased in several places. Asked for a return and sent photos, got offered a dollar refund instead. SHOP ELSEWHERERespuesta de fredsrelics- Votos a los que ha respondido el vendedor fredsrelics.- Votos a los que ha respondido el vendedor fredsrelics.Thanks for sharing your experience. Your book was shipped in protective cardboard, in the condition described in the listing. As you said in your request, you were not able to provide images that showed any damage. The images you later shared in the feedback were not provided in the refund request and may be a result of damage after receipt. That all said, YOU RECEIVED A FULL REFUND. Not sure why you are so upset but I wish you the best in your future eBay experiences. Have a great day!The Walking Dead No Turning Back Volume 25 Image Comics Paperback Robert Kirkman (#326575228836)
Fred's Relics
99,4% de votos positivos•4,0 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (1.632)
- 1***1 (231)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBook was in great condition. Slipcase was damaged but well described in the listing. Shipped quickly. Safely packaged. The price allowed me to get this book when I would not have been able to afford it otherwise.
- 7***7 (1490)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThis item was exactly as described, and the seller sent it carefully packaged to ensure it arrived in exactly the condition listed. It was shipped promply, and it arrived in great shape, and was a fantastic value, and I would absolutely buy from this seller again. The appearance was just like I expected, and it was fantastic. 5 Stars across the board.High Tension Unrated 2003 DVD 2003 Alexandre Aja (#326529551764)
- 6***9 (107)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBuyer beware! I bought a tpb from this seller that was listed as brand new at an amazing price with free shipping so I was stoked! Then the item arrived..As a collector, condition means a lot esp when I’m sold brand new. For a collectable, this was the worst packaging I’ve come across in awhile. The entire book was bent, forming a U shape. Besides that, the front and back cover are creased in several places. Asked for a return and sent photos, got offered a dollar refund instead. SHOP ELSEWHERERespuesta de fredsrelics- Votos a los que ha respondido el vendedor fredsrelics.- Votos a los que ha respondido el vendedor fredsrelics.Thanks for sharing your experience. Your book was shipped in protective cardboard, in the condition described in the listing. As you said in your request, you were not able to provide images that showed any damage. The images you later shared in the feedback were not provided in the refund request and may be a result of damage after receipt. That all said, YOU RECEIVED A FULL REFUND. Not sure why you are so upset but I wish you the best in your future eBay experiences. Have a great day!The Walking Dead No Turning Back Volume 25 Image Comics Paperback Robert Kirkman (#326575228836)