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Product Identifiers
PublisherNorton & Company, Incorporated, W. W.
ISBN-10039373093X
ISBN-139780393730937
eBay Product ID (ePID)17038621713
Product Key Features
LanguageEnglish
TopicArt, Graphic Arts / Commercial & Corporate, Small Business, Design, Antiques & Collectibles, Business & Economics
AuthorCameron S. Foote
IllustratorYes
Dimensions
Item Length9.5 In.
Item Height1 In.
Item Weight25.5 Oz
Item Width6.5 In.
Additional Product Features
LCCN96-003025
TitleLeadingThe
Book TitleBusiness Side of Creativity : The Complete Guide for Running a Graphic Design or Communications Business
Dewey Decimal741.6/068
Intended AudienceTrade
Edition DescriptionRevised edition
SynopsisA comprehensive business companion for those just starting out or expanding operations in the design field. It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters., Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
Publication Year2002
FormatTrade Paperback
Dewey Edition20
FeaturesRevised
LC Classification NumberNC998.5
Number of Pages432 pages
