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Ordinary Advertising, Silveira, Mark, 9781401098506
USD19,98
Aproximadamente17,53 EUR
Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Gratis Economy Shipping.
Ubicado en: Dallas, Texas, Estados Unidos
Entrega:
Entrega prevista entre el mié. 11 jun. y el lun. 16 jun. a 94104
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60 días para devoluciones. El comprador paga el envío de la devolución..
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N.º de artículo de eBay:326624961278
Características del artículo
- Estado
- ISBN
- 9781401098506
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Product Identifiers
Publisher
Xlibris Corporation LLC
ISBN-10
1401098509
ISBN-13
9781401098506
eBay Product ID (ePID)
6036183
Product Key Features
Book Title
Ordinary Advertising : and How to Avoid It like the Plague
Publication Year
2003
Number of Pages
201 Pages
Language
English
Format
Hardcover
Additional Product Features
LCCN
2003-009118
Synopsis
The problem with most advertising isn't that it's bad. The problem is it's ordinary. And while it may be perfectly fine for some things to be ordinary (after all, most things are), it's not okay for advertising. Because only extraordinary advertising attracts attention, makes a firm connection with its audience and returns great value for the money spent on it. So why isn't more advertising extraordinary? It's not because there aren't enough people who can do it. Nor is it because clients don't want it. It's because too many people involved in the selection of advertising have had little if any training in how to do so. And that's what this book provides. Starting with the basic impediments to extraordinary advertising like poor listening and even worse research this book lays out the cardinal principles for getting to better than ordinary advertising. How to get a feel for what your audience wants to hear and know, not what you want to say. The critical role "truth" plays in extraordinary advertising. And how to develop a strategy that creates an open field for original thinking instead of box that constrains it. Using many instructive examples (and more than a few amusing anecdotes), the book covers traditional positioning and how to put it to good use, along with a new and highly effective approach the author has dubbed "Zone" marketing. Also included is a revealing look at "integrated marketing" and how disintegrated it largely remains. Some valuable insights into the semiotics of advertising communications, the role of new media and the potential impact of media killers like digital video recorders and since no book on advertising would be complete without it: a careful look at that much talked about but little understood concept: Branding. For anyone involved in the selection of advertising or anyone whose business success is to some degree driven by advertising, this book will provide a straightforward, but highly untextbook-like guide to identifying, championing and understanding extraordinary advertising. Which, at the end of the day, is the only kind worth investing in.
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- e***a (267)- Votos emitidos por el comprador.Mes pasadoCompra verificadaMy book arrived in absolutely amazing condition and was well protected in the packaging, exactly as described! The price was also fair, my only complaint is it did take a while to get delivered but overall I'm very satisfied. I'll definitely be doing business again with this seller and I highly recommend!
- u***l (697)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAs described, fast shipping! The book arrived fine, but it was shipped in an unpadded plastic envelope which had split in several places exposing the book's edges.I AM Discourses by the Gods of the Mountains Volume 20 (Saint Germain), Ascended (#335838915515)
- 0***r (286)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe item was in great condition as described and a great value. However, the seller communication is non existent. I ordered 2 books from this seller. They were listed as shipped under the same tracking information when they were separate. I had to be an amateur detective dealing with USPS, the apartment office where packages are delivered, and the parcel locker folks from Amazon. I reached out to the seller to no response. The next day, my 2nd item showed. Disappointing customer service.The New Annotated Frankenstein, Shelley, Mary, 9780871409492 (#316054987982)
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Votos de vendedor (42.337)
- e***a (267)- Votos emitidos por el comprador.Mes pasadoCompra verificadaMy book arrived in absolutely amazing condition and was well protected in the packaging, exactly as described! The price was also fair, my only complaint is it did take a while to get delivered but overall I'm very satisfied. I'll definitely be doing business again with this seller and I highly recommend!
- u***l (697)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAs described, fast shipping! The book arrived fine, but it was shipped in an unpadded plastic envelope which had split in several places exposing the book's edges.I AM Discourses by the Gods of the Mountains Volume 20 (Saint Germain), Ascended (#335838915515)
- 0***r (286)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe item was in great condition as described and a great value. However, the seller communication is non existent. I ordered 2 books from this seller. They were listed as shipped under the same tracking information when they were separate. I had to be an amateur detective dealing with USPS, the apartment office where packages are delivered, and the parcel locker folks from Amazon. I reached out to the seller to no response. The next day, my 2nd item showed. Disappointing customer service.The New Annotated Frankenstein, Shelley, Mary, 9780871409492 (#316054987982)