Very Good The Art of Public Relations: CEOs from Edelman, Ruder Finn, Burson Mar

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N.º de artículo de eBay:325888923244
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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
ISBN
9781587620638

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Product Identifiers

Publisher
Aspatore Books
ISBN-10
1587620634
ISBN-13
9781587620638
eBay Product ID (ePID)
2020726

Product Key Features

Book Title
Inside the Minds : CEOs from Edelman, Burson-Marsteller, Fleishman-Hilliard and More on the Secrets to Getting Noticed, Making a Name for Your Company, and Building a Brand Through Public Relations: the Art of Public Relations
Number of Pages
240 Pages
Language
English
Topic
Media Studies
Publication Year
2001
Genre
Social Science
Author
Richard Edelman
Book Series
Inside the Minds Ser.
Format
Trade Paperback

Dimensions

Item Weight
11.8 Oz
Item Length
8.7 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Synopsis
Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.

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