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Email Marketing An Hour a Day by David Daniels and Jeanniey Mullen 2009

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
ISBN
9780470386736
EAN
9780470386736

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Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470386738
ISBN-13
9780470386736
eBay Product ID (ePID)
66931717

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Email Marketing : an Hour a Day
Publication Year
2008
Subject
Internet / General, E-Commerce / Internet Marketing, System Administration / Email Administration
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Jeanniey Mullen, David Daniels
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
20.4 Oz
Item Length
9.3 in
Item Width
7.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2008-040281
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/72
Synopsis
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results., Create Relationships and Revenue with Winning Email Marketing Campaigns A Step-by-Step Guide Email delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. Daniels offer a fresh, insightful look at modern email marketing in todays customer-centric marketplace. Theyll alert you to the newest concepts, hottest trends, most budget-friendly tools, and best practices while they help you build, deploy, and manage a smart, day-by-day plan for success. Leverage eight different ways to use email for better results Use website analytics to improve your email efforts Create multichannel marketing strategies from your email database Set up high-impact video- and audio-enabled emails Develop email strategies for mobile devices and social networks Track, measure, analyze, and report your results Youll also find: What not to do when you send an email Straightforward tools for adding email to your current marketing plan and getting budget approval Online resources, cheat sheets, a glossary, and much more Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid Praise for Email Marketing: An Hour a Day "You dont have to quit your day job to start or radically improve your email marketing program. Just set this book and a decent pen next to wherever you brew your coffee. You and your bottom line will be glad you did." Tom Gerace, CEO and founder, Gather.com "Jeanniey and David have written a book in which the power of email marketing becomes simple to understand and easy to implement." Dr. Ramesh A. Lakshmi-Ratan, Executive Vice-President and Chief Operating Officer, Direct Marketing Association "Common wisdom advises that the money is in the list. That is absolutely true if you provide the proper experience. This book gives you real-world advice on planning campaigns for maximum impact, how to measure and improve your campaigns effectiveness, and how to do it based on your budget and resources." Bryan Eisenberg, New York Times author of Waiting For Your Cats to Bark, If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
LC Classification Number
HF5415.1265

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