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Marketing Management 15th Edition by Philip Kotler (Author), Kevin Keller - NEW
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- ¡Cómpralo ya!Marketing Management 15th Edition by Philip Kotler (Author), Kevin Keller - NEW
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N.º de artículo de eBay:316773446937
Última actualización el 23 jul 2025 15:25:04 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN
- 9780133856460
Acerca de este producto
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133856461
ISBN-13
9780133856460
eBay Product ID (ePID)
203520938
Product Key Features
Number of Pages
832 Pages
Publication Name
Marketing Management
Language
English
Publication Year
2014
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
68.8 Oz
Item Length
11 in
Item Width
8.7 in
Additional Product Features
Edition Number
15
Intended Audience
College Audience
LCCN
2014-023870
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
Synopsis
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. KEY TOPICS: Understanding Marketing Management; Capturing Marketing Insights; Connecting with Customers; Building Strong Brands; Shaping the Market Offerings; Delivering Value; Communicating Value; Managing the Marketing Organization MARKET: For marketing professionals who place special emphasis to creativity and imagination in marketing management., For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496 /ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461 /ISBN-13: 9780133856460 and ISBN-10: 0133876802 /ISBN-13: 9780133876802 . For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
LC Classification Number
HF5415.13.K64 2016
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JT Enterportals
99,7% de votos positivos•1,0 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (293)
- b***_ (1055)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaNo Communication Required. 13 Day Transatlantic Delivery. Used Item in Extremely Good Condition and More Superior than the 'Very Good' Description Provided. A Very Satisfying Buy at a Reasonable Price.
- e***1 (108)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI asked the seller if they could possibly ship the item quickly for a trip we are leaving for in 4 days, and the seller shipped it that day! Which was a Sunday! Got the book today! What excellent customer service!Divine Mercy In My Soul-Diary of Sister M. Faustina Kowalska - LIKE NEW (#316785746948)
- l***9 (217)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaGood transaction. Fair pricing. Item arrived safely packaged in described condition. Thanks!Morbius [2022, 4K Ultra HD, Blu-Ray, Digital, Slipcover] LIKE NEW 💿 (#316731046596)