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Consumer Behavior, Roger, Blackwell
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Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, incluidas rozaduras, pero sin roturas ni agujeros. Es posible que no incluya sobrecubierta para tapas duras. Tapa muy poco desgastada. La mayoría de las páginas están en buen estado con muy pocas arrugas o roturas. El texto subrayado a lápiz es prácticamente inexistente, no hay texto resaltado ni anotaciones en los márgenes. No faltan páginas. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Gratis USPS Media MailTM.
Ubicado en: Montgomery Illinois, Estados Unidos
Entrega:
Entrega prevista entre el vie. 3 oct. y el mar. 7 oct. a 94104
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N.º de artículo de eBay:316500564952
Última actualización el 30 sep 2025 06:11:49 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Consumer Behavior
- ISBN
- 0324271972
- EAN
- 9780324271973
- Release Title
- Consumer Behavior
- Artist
- Roger, Blackwell
- Brand
- N/A
- Colour
- N/A
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Product Information
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
Product Identifiers
Publisher
Delamr Cengage Learning
ISBN-10
0324271972
ISBN-13
9780324271973
eBay Product ID (ePID)
46978505
Product Key Features
Number of Pages
832 Pages
Publication Name
Consumer Behavior
Language
English
Subject
Marketing / General, Consumer Behavior, Economics / General
Publication Year
2005
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
29.8 Oz
Item Length
10.8 in
Item Width
8.7 in
Additional Product Features
Edition Number
10
Dewey Edition
19
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8/342
Lc Classification Number
Hf5415.32 .E53
Table of Content
Part I: INTRODUCTION TO CONSUMER BEHAVIOR. 1. Consumer Behavior and Consumer Research. 2. Creating Marketing Strategies for Customer-Centric Organizations. Part II: CONSUMER DECISION MAKING. 3. The Consumer Decision Process. 4. Pre-Purchase Processes: Need Recognition, Search and Pre-Purchase Evaluation. 5. Purchase. 6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations. Part III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR. 7. Demographics, Psychographics and Personality. 8. Consumer Motivation. 9. Consumer Knowledge. 10. Consumer Beliefs, Feelings, Attitudes and Intentions. Part IV: INFLUENCING CONSUMER BEHAVIOR. 11. Culture, Ethnicity and Social Class. 12. Family and Household Influences. 13. Group and Personal Influence. Part V: INFLUENCING CONSUMER BEHAVIOR. 14. Making Contact. 15. Shaping Consumers' Opinions. 16. Helping Consumers to Remember.
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worldofbooksinc
98,2% de votos positivos•1,2 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (289.459)
- d***0 (433)- Votos emitidos por el comprador.Mes pasadoCompra verificadaItem bought: Ocean Ramsey Shark book * Item value for the money 5/5 * Condition matching as advertised 5/5 * Quickly dispatched 5/5 * Arrived on time 5/5 * Shipping cost for this type of item 5/5 * Packaging quality for this item 5/5 * Seller recommendation 5/5 * Communication: NA (not needed as it arrived on time) * Comments: Ty for your business!!
- r***1 (177)- Votos emitidos por el comprador.Mes pasadoCompra verificadaThe book was exactly as described and arrived quickly. The only problem is a recurring one with this seller and other similar sellers - the book is poorly packaged in a plastic envelope and gets heavily bumped in shipping. I would like to see the books wrapped before shipment, but I understand this can't be done for cost reason. Luckily it isn't an expensive book, and I will continue to purchase basic books from this seller. A+++++
- p***m (273)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaA+ Highest Rating for this transaction. Nova Classic Volume 2 - Marvel / Paperback - condition & quality look really good, ALMOST NEW even better than described. Shipping was Fast (1 week) / packaging was thin mylar mailer, but no visible damage to book. Great price AND free shipping. I buy here often, and this transaction was flawless. 5 STARSNova Classic Volume 2, David A Kraft (#277215177308)