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The Springboard: How Storytelling Ignites Action in Knowledge-era Organizatio.

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Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
Book Title
The Springboard: How Storytelling Ignites Action in Knowledge-er
ISBN
9780750673556

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Product Information

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ( springboard stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780750673556
eBay Product ID (ePID)
87878717

Product Key Features

Number of Pages
246 Pages
Publication Name
The Springboard
Language
English
Subject
Management, Business
Publication Year
2000
Type
Textbook
Subject Area
Organizational Sociology
Author
Stephen Denning
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
340 g
Item Width
152 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Stephen Denning

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CRN: 03800600

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