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Lean Analytics : Use Data to Build a Better Startup Faster by Benjamin Yoskovitz
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Ubicado en: Alameda, California, Estados Unidos
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N.º de artículo de eBay:306450076652
Características del artículo
- Estado
- ISBN
- 9781449335670
Acerca de este producto
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1449335675
ISBN-13
9781449335670
eBay Product ID (ePID)
143651750
Product Key Features
Number of Pages
440 Pages
Language
English
Publication Name
Lean Analytics : Use Data to Build a Better Startup Faster
Subject
Consumer Behavior, Entrepreneurship, Development / Business Development, Statistics, Marketing / Research
Publication Year
2013
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.3 in
Item Weight
26 Oz
Item Length
9.2 in
Item Width
6.7 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.834
Synopsis
Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products, If you're involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether you're evaluating your business model, testing new features, enticing investors, or reporting progress to advisers. Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startup's single most important metric, and how to iterate until you get it right. While the authors primarily cover technology startups, their lessons can be applied far beyond the Web. Even traditional businesses are embracing a lean, learn-first approach, as demonstrated by owners of a San Francisco deli that used a temporary "pop-up" method to optimize their menu and operations before launching a permanent restaurant., If you're involved with a startup, analytics help you find your way to the right product and market before the money runs out. This book shows you what to measure, how to analyze it and how to report it, whether you're evaluating your business model, testing new features, enticing investors, or reporting progress to advisors.
LC Classification Number
HF5415.3
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