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Persuasive Technology : Using Computers to Change What We Think a
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Última actualización el 10 jul 2025 17:30:05 H.EspVer todas las actualizacionesVer todas las actualizaciones
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- En muy buen estado
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- Book Title
- Persuasive Technology : Using Computers to Change What We Think a
- ISBN
- 9781558606432
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Product Information
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? Yes, they can, says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase Captology (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-13
9781558606432
eBay Product ID (ePID)
92077340
Product Key Features
Number of Pages
312 Pages
Publication Name
Persuasive Technology: Using Computers to Change What We Think and Do
Language
English
Subject
Computer Science
Publication Year
2003
Type
Textbook
Series
Interactive Technologies
Format
Paperback
Dimensions
Item Height
254 mm
Item Weight
662 g
Item Width
203 mm
Additional Product Features
Country/Region of Manufacture
United States
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Información de vendedor profesional
Número de IVA: GB 938775170
CRN: 06570267
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- 9***h (328)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAccurately described, fairly priced, excellent communication and timely delivery. Through no fault of the sender the book arrived in ripped packaging with damaged pages and having been run over by a pallet truck or similar machinery whilst in transit with Whistle. The sender promptly refunded the purchase price and apologised although blameless. I have no qualms buying from them in the future just in their choice of delivery firm.
- j***c (696)- Votos emitidos por el comprador.Mes pasadoCompra verificadaFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- k***s (1715)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!Viking Knits : Over 40 Scandi Knits for Men, Women and Children L (#296928222041)