Intended AudienceJuvenile Audience
Reviews"Cazet has struck a vein of precious ore in his 'Minnie and Moo' series for beginning readers." -- Kirkus Reviews "Brief chapters and exhuberant pencil-and-watercolor artwork make these books udderly likable." -- Publishers Weekly "The two funniest, most winsome cows on the early-reading circuit have to be Minnie and Moo." -- Kirkus Reviews (starred review of MINNIE AND MOO MEET FRANKENSWINE) "This hilarious, crazy story is bound to keep kids in stitches. Get ready for a wild ride." -- Dallas Morning News "Clever and hilarious." -- Kirkus Reviews "Humorous color illustrations help make this holiday book a delight to read any day of the year." -- School Library Journal "This latest adventure of Minnie and Moo is pure delight." -- Worcester Telegram & Gazette
SynopsisOne of the scariest nights of the year turns into one of the funniest! After racing into town on a runaway bed, Minnie and Moo and their fellow farm buddies decide to join the Halloween festivities - performing hilarious tricks to earn their treats!, On Halloween night, best friends Minnie and Moo take a wild ride on a runaway bed into town, where the streets are filled with trick-or-treaters dragging bags of candy. Leading a ragtag troupe of their farm buddies, Minnie and Moo join the festivities and perform hilarious tricks to earn their treats. One of the scariest nights of the year turns into one of the funniest! Previous hardcover edition: 0-06-000503-3 Marketing bullet: Halloween 2004 24-Copy Mixed Floor Display (Includes 4 copies each of Aunt Eater's Mystery Halloween: 0064442667; Biscuit Visits the Pumpkin Patch: 0060094664; Little Critter: Happy Halloween, Little Critter: 0060539712; Lulu Goes to Witch School: 0064441385; Minnie and Moo: The Night of the Living Bed: 006000505X; and Pumpkin Time: 0060537884) ISBN: 0-06-072897-3 $119.60 ($179.60), One of the scariest nights of the year turns into one of the funniest After racing into town on a runaway bed, Minnie and Moo and their fellow farm buddies decide to join the Halloween festivities -- performing hilarious tricks to earn their treats, The once predictable world of business (B2B) marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology and the expectation that everything and everyone is accountable. It is characterised by changing buyer behaviours and an emphasis on conversations and connectedness. Despite these complexities and challenges, at the root of business marketing remains the need to find, develop and maintain relationships. Accordingly, this book is anchored to two main principles, namely, generating demand and building fruitful marketing based relationships. To drive demand, establish relationships that of mutual value, and to weave a route through the various complexities, it is important to understand the nature and changing perspectives of B2B buyers. From this knowledge organisations are better placed to create more buyer-centric demand generation strategies. Business Marketing is underpinned and shaped by these ideas. Demand generation issues are recognised throughout the book and a chapter is dedicated to understanding relationship marketing principles. This is an applied text, in the sense that the theory and concepts of business marketing are interpreted in the light of business practice. This marketing management perspective is important structural feature of the book Each chapter opens with a 'slice of life.' These are commentaries written by Scot McKee, recalling his experiences of customers, events and issues over the last 20 years when running his own B2B marketing agency, Birddog. with each chapter containing a number of brief examples of business practice that demonstrate marketing theory in action. In addition each chapter contains a question, designed to encourage readers to consider the issues at hand. A range of organisations are used to illustrate practice, from the large multinational blue chip organisations to small and medium-sized companies with relatively scarce resources, and from the commercial and private companies to the not-for-profit and public sector organisations. Business Marketing is suitable for senior undergraduate and postgraduate students of marketing in universities or on professional diploma courses. , After racing into town on a runaway bed, Minnie and Moo and their fellow farm buddies decide to join the Halloween festivities--performing hilarious tricks to earn their treats! The funniest and sweetest buddies since Frog and Toad, Minnie and Moo will earn giggles from young readers. The Minnie and Moo stories are fun independent reads and also perfect for reading aloud, as they're filled with funny dialogue from these goofy and adorable cows. Denys Cazet was an elementary school teacher for 25 years, and has also been a school librarian and elementary school media specialist. He was inspired to tell stories about the silly cow best friends when he passed a herd of cows in which all but two were facing the same way. Those two nonconformist cows became Minnie and Moo. Minnie and Moo: The Night of the Living Bed is a Level Three I Can Read book. Level 3 includes many fun subjects kids love to read about on their own. Themes include friendship, adventure, historical fiction, and science. Level 3 books are written for early independent readers. They include some challenging words and more complex themes and stories.