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L. L. Bean : The Making of an American Icon by Leon Gorman (2006, Hardcover)

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Product Identifiers

PublisherHarvard Business Review Press

ISBN-101578511836

ISBN-139781578511839

eBay Product ID (ePID)53564573

Product Key Features

Book TitleL. L. Bean : the Making of an American Icon

Number of Pages304 Pages

LanguageEnglish

TopicIndustries / General, Camping, Mail Order

Publication Year2006

IllustratorYes

GenreSports & Recreation, Business & Economics

AuthorLeon Gorman

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight23.6 Oz

Item Length9.6 in

Item Width6.5 in

Additional Product Features

Intended AudienceTrade

LCCN2006-011142

Dewey Edition22

Dewey Decimal381/.4579654

Table Of ContentIntroductionPart 1: 1960-1967 Chapter 1. L.L. Gives Me a Job Chapter 2. Learning the Business Chapter 3. Who Will Succeed L.L.'Part 2: 1968 - 1975 Chapter 4. A Committee of One Chapter 5. Living the L.L. Story Chapter 6. "To Run a Perfect Company"Part 3: 1976 - 1990 Chapter 7. Taking L.L.Bean Professional Chapter 8. Fashion Boom and Bust Chapter 9. Back on Track Chapter 10. End of an EraPart 4: 1991 2000 Chapter 11. TQ and Other Ventures Chapter 12. A Loss of Relevance Chapter 13. Time for Transformation Chapter 14. Platform for GrowthEpilogue

SynopsisL. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.

LC Classification NumberHD9993.C354L1828