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Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101118194497

ISBN-139781118194492

eBay Product ID (ePID)110883882

Product Key Features

Number of Pages432 Pages

LanguageEnglish

Publication NameSocial Media Marketing : an Hour a Day

Publication Year2012

SubjectMarketing / General, Web / General, Web / Social Media

TypeTextbook

AuthorDave Evans

Subject AreaComputers, Business & Economics

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight26.1 Oz

Item Length9.1 in

Item Width7.2 in

Additional Product Features

Edition Number2

Intended AudienceTrade

LCCN2011-946303

Dewey Edition22

IllustratedYes

Dewey Decimal302.230688

SynopsisCreate an Integrated, Successful Social Media Strategy A Step-by-Step Guide Using the proven An Hour a Day methodology, the exciting new edition of this industry bestseller helps marketers build winning social media programs with the latest platforms, tools, and technologies. You'll find solid advice and practical tips, learn the latest tactics for Facebook and Twitter, get up to speed on mobile marketing, find great techniques for adding location-based services to your current social media efforts, get current with the latest listening and analytics platforms, and much more. This practical guide demystifies the process, dispels the myths, and empowers you to develop and implement an effective, day-by-day plan for social media marketing success. Learn with specific, hands-on exercises Effectively pitch a successful social media campaign inside your company Get to the sweet spot of social media marketing-the consideration phase Master crucial techniques for Twitter®, Facebook®, and Google+ Plunge into mobile social with location-based services like Foursquare® Use the newest measurement tools to quantitatively show your success You'll also find: Best practices for launching your social media program Great ideas for collaborative technologies to accelerate your business Real-world case studies that illustrate successes to learn from and mistakes to avoid Praise for Social Media Marketing: An Hour a Day , Second Edition "If you're looking for the definitive guide on social media, look no more. You are holding it in your hands." - Kip Knight , President, KnightVision Marketing, and former vice president of marketing, eBay "This is an important book not just for marketers but for all business leaders. It's a must-read for current and future business leaders of all types!" - Gautam Ghosh , Platform Evangelist and India Marketing Head, BraveNewTalent "The thing I appreciate most about Dave's book is that it is not only prescriptive but also built to fit into the busy schedule of any marketer (or executive). A must-read for anyone interested in putting social media marketing into practice." - Aaron Strout , Head of Location-Based Marketing, WCG "This practical guidebook integrates social strategy with the tools and metrics. I have used it with clients and business students with great results." - Ira Kaufman , PhD, Assistant Professor, Lynchhburg College, and President, Entwine Digital, Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns., Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

LC Classification NumberHF5414