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N.º de artículo de eBay:305832343721
Última actualización el 23 may 2025 23:13:21 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
ISBN
9780061246586

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Product Identifiers

Publisher
HarperCollins
ISBN-10
0061246581
ISBN-13
9780061246586
eBay Product ID (ePID)
69584800

Product Key Features

Book Title
Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
Number of Pages
400 Pages
Language
English
Topic
Industries / Retailing, Industries / General, Economics / General, International / General, History, Corporate & Business History
Publication Year
2009
Genre
Sports & Recreation, Business & Economics
Author
Barbara Smit
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
11.5 Oz
Item Length
8 in
Item Width
5.3 in

Additional Product Features

Intended Audience
Trade
Reviews
As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you'll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption., First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption., What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book., "As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you'll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption." -- Wall Street Journal "Smit brings a keen reporter's eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade." -- Conde Nast Portfolio "What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book." -- Time Magazine "Barbara Smit deserves high praise." -- Sunday Telegraph "First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption." -- David Maraniss, Pulitzer Prize-winning journalist and bestselling author of Clemente: The Passion and Grace of Baseball's Last Hero "SNEAKER WARS is great for understanding the ins and out of the industry." -- Bobbito Garcia, Smit brings a keen reporter's eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade.
Synopsis
Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham., The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history. "What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book." -- Time Magazine

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