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The Long Tail by Anderson, Chris Paperback / softback Book The Fast Free

FREE US DELIVERY | ISBN: 1401308600 | Quality Books
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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
ISBN
1401308600
EAN
9781401308605
Date of Publication
2006-07-11
Publication Name
N/A
Type
Paperback / softback
Release Title
The Long Tail
Artist
Anderson, Chris
Brand
N/A
Colour
N/A

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Product Identifiers

Publisher
Hyperion Press
ISBN-10
1401308600
ISBN-13
9781401308605
eBay Product ID (ePID)
65618431

Product Key Features

Book Title
Long Tail : Why the Future of Business Is Selling Less of more
Number of Pages
256 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Economic History, E-Commerce / Internet Marketing, General
Illustrator
Yes
Genre
Social Science, Business & Economics
Author
Chris Anderson
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
11.2 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2006-043378
TitleLeading
The
Dewey Edition
22
Grade From
Eighth Grade
Grade To
College Graduate Student
Dewey Decimal
658.8/02
Synopsis
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
LC Classification Number
HF5415.127.A54 2006

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