Volkswagen Beetle: 804 (Shire Library) by Copping, Richard Paperback / softback

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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
ISBN
0747814473
EAN
9780747814474
Date of Publication
2014-09-10
Publication Name
N/A
Type
Paperback / softback
Release Title
Volkswagen Beetle: 804 (Shire Library)
Artist
Copping, Richard
Brand
N/A
Colour
N/A

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Product Identifiers

Publisher
Bloomsbury Publishing
ISBN-10
0747814473
ISBN-13
9780747814474
eBay Product ID (ePID)
180330931

Product Key Features

Original Language
English
Book Title
Volkswagen Beetle
Number of Pages
64 Pages
Language
English
Topic
Automotive / History, Automotive / General, General, Automotive / Antique & Classic
Publication Year
2014
Illustrator
Yes
Genre
Transportation
Author
Richard Copping
Book Series
Shire Library
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
6.3 Oz
Item Length
8.1 in
Item Width
5.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2015-472019
Dewey Edition
23
Series Volume Number
804
Dewey Decimal
629.222209
Table Of Content
Introduction / A Car for the Masses: 1933-45 / A British Volkswagen: 1945-8 / The 'King of Wolfsburg': 1948-68 / Poor Management and New Beetles: 1968-78 / The Lasting Legacy: 1978-2003 and Beyond / Further Reading / Places to Visit / Index
Synopsis
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike., Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the people's car which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the Think Small campaign., Few cars have achieved the iconic status of Volkswagens classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marques initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoffs forward-looking desire to perfect one model rather than spread the companys talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetles never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetles story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike., Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the "Think Small" campaign., Few cars have achieved the iconic status of Volkswagens classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marques initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoffs forward-looking desire to perfect one model rather ......
LC Classification Number
TL215.V6

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