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Faith-Based Marketing: The Guide to Reaching 140 ... by Stielstra, Greg Hardback

FREE US DELIVERY | ISBN: 0470422106 | Quality Books
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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
ISBN
0470422106
EAN
9780470422106
Date of Publication
20090515
Publication Name
N/A
Type
Hardback
Release Title
Faith-Based Marketing: The Guide to Reaching 140 Million Chris...
Artist
Stielstra, Greg
Brand
N/A
Colour
N/A

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Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470422106
ISBN-13
9780470422106
eBay Product ID (ePID)
71201917

Product Key Features

Book Title
Faith-Based Marketing : the Guide to Reaching 140 Million Christian Customers
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, General
Publication Year
2009
Illustrator
Yes
Genre
Religion, Business & Economics
Author
Greg Stielstra, Bob Hutchins
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
15.7 Oz
Item Length
9.4 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2009-284522
Dewey Edition
22
Dewey Decimal
658.8008827
Table Of Content
Acknowledgments. Introduction. Part I Meet the Christian Consumer. Chapter 1 The Overlooked 140 Million Person Market. Chapter 2 Lose Your Faith: Everything You Think You Know About Christians Is Wrong. Chapter 3 Meet the Real Christian Consumer: They are no Different. They are so Different. Chapter 4 Darned if You Do, Darned if You Don't: Common Mistakes Marketers Make. Part II How to Market to Christians. Chapter 5 Meet and Greet: How to Get to Know Your Audience. Chapter 6 Serve, Don't Sell: Building Your Brand. Chapter 7 Word-of-Mouth. Chapter 8 Radio Strategies. Chapter 9 Print Strategies. Chapter 10 Online Strategies. Chapter 11 Direct Marketing to Christians. Chapter 12 Reaching Pastors: What Works and What Doesn't Work. Chapter 13 How to Market Your Church. Part III Key Resources for Christian Marketers. Marketing Firms. Public Relations Firms. Film and Video Production. Music Festivals. Churches. Radio. Trade Associations. Trade Media. Retailers. Distributors. Magazines Parachurch and Ministry Organizations. Index. Special Offer!.
Synopsis
Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content., Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and hot buttons. Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content., FAITH-BASED MARKETING This is an awesome, eye-opening guide to a market that is large and untapped. It will help you navigate an honest, ethical, and effective path to reach the Christian market. GUY KAWASAKI cofounder, Alltop.com and author, Reality Check "There are 140 million churchgoers in this country, and they all havemoney, but dont reach for the John 3:16 poster and rainbow-afro wig just yet.A mammoth market isnt necessarily a monolith. These guys show you how tocultivate the faithful, segment by segment, from the bottom up." BOB GARFIEDield Advertising Age "Some of the most interesting cases of word-of-mouth marketingcan be found within the Christian community. This book is packed withsuch examples as well as with some solid advice about word of mouth.Clear, readable, and extremely informative, Faith-Based Marketing is theperfect guide to understanding and reaching Christian consumers." EMANUEL ROSEN author, The Anatomy of Buzz Revisited "Greg Stielstra was the marketing director for my bestsellingbooks with Zondervan, so Ive seen firsthand his ability to reach Christianconsumers. He has proven that he can pursue effective business practiceswhile always respecting the Christian faith." LEE STROBEL author, The Case for Christ and The Case for Faith "Bob has been very helpful in guiding our communication with thefaith-based community in a culturally relevant and sensitive manner. The insightshe and Greg provide in Faith-Based Marketing have provided a clear path in themidst of the cacophony of the latest new media gurus." JEFF MOSELEY President, INO Records, Most businesses don t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians values, taboos, and "hot buttons".
LC Classification Number
HF5415

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