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Marketing Plans: How to Prepare Them, How to Us... by Malcolm McDonald Paperback

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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
Title
Marketing Plans: How to Prepare Them, How to Use Them
Book Title
Marketing Plans: How to Prepare Them, How to Use Them
ISBN
0750683864
EAN
9780750683869
Binding
Paperback / softback
Date of Publication
2007-03-13
Release Title
Marketing Plans: How to Prepare Them, How to Use Them
Artist
McDonald, Malcolm
Brand
N/A
Colour
N/A

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Product Information

Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices.

Product Identifiers

Publisher
Elsevier Science & Technology
ISBN-13
9780750683869
eBay Product ID (ePID)
91451623

Product Key Features

Subject
Advertising
Publication Year
2007
Number of Pages
704 Pages
Publication Name
Marketing Plans: How to Prepare Them, How to Use Them
Language
English
Type
Textbook
Author
Malcolm Mcdonald
Format
Paperback

Dimensions

Item Height
246 mm
Item Width
189 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Malcolm Mcdonald

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Número de IVA: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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