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All the Right Moves by Constantinos Markides 9780875848334 NEW Hardback

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Title
All The Right Moves
Weight
632
EAN
9780875848334
ISBN-10
0875848338
Date of Publication
19990901
Place of Publication
United States
Book Series
N/A
Genre
KJC
Narrative Type
N/A
Features
N/A
Intended Audience
N/A
Ex Libris
No
Editor
N/A
Edition
N/A
Pagination
232 Pages
Dimensions
162 X 242 X 25
ISBN
9780875848334

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Product Information

Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? Any company engaged in strategy making must raise these questions, identify possible answers, and then choose what to do and what not to do. The objective should be to come up with ideas that differentiate the firm from its competitors - and thus stake out a unique strategic position. In All the Right Moves , a highly practical handbook on the fundamentals of strategy, Markides helps managers zero in on the critical choices that lie at the heart of all innovative strategies. More important, Markides argues that even the best of strategies have a limited life. It is not enough to develop a unique strategic position or to improve the existing one. Companies must continually create and colonize new strategic positions, a difficult if not impossible task for many established firms. Markides explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. All the Right Moves reveals how creative thinking leads to strategic innovation - the 'breakthroughs' that separate winning strategists from also-rans. Markides approaches strategic thinking as a creative process in which examining an issue from a variety of angles often proves more productive than merely gathering data, and experimenting with new ideas can be more effective than conducting much scientific analysis. He poses key questions for readers to ask as he guides them through a step-by-step framework for developing their strategic thinking skills. In a refreshingly clear and practical approach, All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's -and tomorrow's- breakthrough business strategies.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9780875848334
eBay Product ID (ePID)
88999544

Product Key Features

Number of Pages
232 Pages
Language
English
Publication Name
All the Right Moves: a Guide to Crafting Breakthrough Strategy
Publication Year
1999
Subject
Business
Type
Textbook
Author
Constantinos Markides
Format
Hardcover

Dimensions

Item Height
243 mm
Item Weight
498 g
Item Width
165 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Constantinos Markides

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CRN: 11028751
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    I've had a great buying experience. Book exactly as decribed. Shipped in best quality cardboard envelope which protected the book from any damage. Great communication. The Seller was willing to make extra effort for my comfort. I really appreciate this. Thank you!
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    First copy did not arrive. After I waited a sensible time I contacted the seller who immediately shipped another copy (tracked this time) without question. This arrived next day. Superb service with excellent communications from Ryefield Books.