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Strategic Management Theory and Cases An Integrated Approach 14th Edition Hill

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En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
ISBN
9780357716625

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Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357716620
ISBN-13
9780357716625
eBay Product ID (ePID)
21058372589

Product Key Features

Number of Pages
712 Pages
Publication Name
Strategic Management: Theory and Cases : an Integrated Approach
Language
English
Publication Year
2023
Subject
Economics / General, Management
Type
Textbook
Author
Melissa A. Schilling
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
10.8 in
Item Weight
57.6 Oz
Item Length
1.3 in
Item Width
8.4 in

Additional Product Features

Edition Number
14
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.4012
Table Of Content
Part I: INTRODUCTION TO STRATEGIC MANAGEMENT.1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.2. External Analysis: The Identification of Opportunities and Threats.Part II: THE NATURE OF COMPETITIVE ADVANTAGE.3. Internal Analysis: Resources and Competitive Advantage4. Building Competitive Advantage Through Functional-Level Strategy.Part III: STRATEGIES.5. Building Competitive Advantage Through Business-Level Strategy.6. Business-Level Strategy and the Industry Environment.7. Strategy and Technological Innovation.8. Strategy in the Global Environment.9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.10. Corporate-Level Strategy: Related and Unrelated Diversification.Part IV: IMPLEMENTING STRATEGY.11. Corporate Governance, Social Responsibility and Ethics.12. Implementing Strategy through Organization.Part V: Cases in Strategic ManagementA. Analyzing a Case Study and Writing a Case Study AnalysisB. 31 Cases - Expertly written by the authors, this section includes 11 short cases and 20 long cases, covering a wide range of industries, companies and topics.
Synopsis
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
LC Classification Number
HD30.28

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