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Outside Insight : Navigating a World Drowning in Data by Jorn Lyseggen (2017,...
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Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Envío:
USD5,22 (aprox. 4,49 EUR) USPS Media MailTM.
Ubicado en: Houston, Texas, Estados Unidos
Entrega:
Entrega prevista entre el sáb. 30 ago. y el sáb. 6 sep. a 94104
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No se aceptan devoluciones.
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N.º de artículo de eBay:285438006520
Características del artículo
- Estado
- ISBN
- 9781940858463
Acerca de este producto
Product Identifiers
Publisher
Influential Marketing Group
ISBN-10
1940858461
ISBN-13
9781940858463
eBay Product ID (ePID)
240646003
Product Key Features
Book Title
Outside Insight : Navigating a World Drowning in Data
Number of Pages
320 Pages
Language
English
Publication Year
2017
Topic
Decision-Making & Problem Solving, General, Marketing / Research, Money & Monetary Policy
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Length
8.3 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-303043
Reviews
A must read. Lyseggen provides a road map for how to use market insights to transform how we run our organizations from the bottom up to the board room .
Synopsis
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes., The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
LC Classification Number
QA76.9.B45L97 2017
Descripción del artículo del vendedor
Acerca de este vendedor
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