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Scientific Advertising: Original Classic Edition by Claude Hopkins: New
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Ubicado en: Sparks, Nevada, Estados Unidos
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N.º de artículo de eBay:285117854453
Última actualización el 16 dic 2023 01:57:07 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Publication Date
- 2023-04-18
- Pages
- 100
- ISBN
- 9781640954250
Acerca de este producto
Product Identifiers
Publisher
Sound Wisdom
ISBN-10
1640954252
ISBN-13
9781640954250
eBay Product ID (ePID)
13057262219
Product Key Features
Book Title
Scientific Advertising : Original Classic Edition
Number of Pages
100 Pages
Language
English
Publication Year
2023
Topic
Marketing / General, Personal Success, General, Advertising & Promotion
Genre
Self-Help, Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
0.2 Oz
Item Length
8 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
Table Of Content
How Advertising Laws Are Established, 1; Just Salesmanship, 7; Offer Service, 13; Mail Order Advertising--What It Teaches, 17; Headlines, 23; Psychology, 27; Being Specific, 33; Tell Your Full Story, 37; Art in Advertising, 41; Things Too Costly, 45; Information, 49; Strategy, 53; Use of Samples, 59; Getting Distribution, 65; Test Campaigns, 69; Leaning On Dealers, 75; Individuality, 79; Negative Advertising, 81; Letter Writing, 83; A Name That Helps, 87; Good Business, 91
Synopsis
The essential guidebook on how to make your marketing and advertising more profitable--faster. You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the "father of modern advertising techniques," Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising , which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company's bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
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AlibrisBooks
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- m***m (2307)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (46)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (95)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.
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AlibrisBooks
98,6% de votos positivos•1,9 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (514.551)
- m***m (2307)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (46)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (95)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.