Martha Inc. Martha Stewart Living Omnimedia por Christopher Byron 2002-

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Martha Inc. Martha Stewart Living Omnimedia by Christopher Byron 2002
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Notas del vendedor
“This pre-owned book is in good condition”
Ex Libris
No
Narrative Type
Nonfiction
Country/Region of Manufacture
United States
Custom Bundle
No
Inscribed
No
Type
Novel
Features
Dust Jacket
Original Language
English
Personalized
No
Book Series
Martha Stewart
Intended Audience
Adults
Signed
No
Era
1990s
ISBN
9780471123002

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Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471123005
ISBN-13
9780471123002
eBay Product ID (ePID)
2002701

Product Key Features

Book Title
Martha Inc. : the Incredible Story of Martha Stewart Living Omnimedia
Number of Pages
432 Pages
Language
English
Topic
Industries / Media & Communications, Business
Publication Year
2002
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Author
Christopher Byron
Format
Hardcover

Dimensions

Item Height
0.6 in
Item Weight
26.9 Oz
Item Length
3.6 in
Item Width
2.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2002-280033
Reviews
"Martha Stewart is a success story you either love or hate--but until now you've only heard her side of it. In "Martha Inc.", author Christopher Byron chronicles the whole story..." ( New York Post , April 8, 2002) "Mr. Byron will not disappoint those who crave even more evidence of [Martha's] excess." ( New York Times Business section, April 14, 2002). "...it's clear [Byron] is a fan of Stewart's business acumen...[the book is] a riveting twist on an old story." ( USA Today's , April 15, 2002) "makes for a fascinating...read...a meaty account" ( BusinessWeek , April 22, 2002) "Though gleefully heralded in the press as a hatchet job, this biography of Martha Stewart turns out to be surprisingly evenhanded." ( The New Yorker , April 22 & 29, 2002) "Studying the two faces of Martha makes for a good, if opinionated, read." ( The Economist , April 20, 2002) "...many intriguing questions [are] posed in Byron's hot new business book/biography, which is among the most talked-about and successful books of the spring." ( Connecticut Post , April 21, 2002) "...more than perfunctory kudos go to Christopher Byron for assembling so much information about his subject, and a few more pats on the back for presenting it in so readable a form." ( Wall Street Journal , April 23, 2002) [MARTHA INC. is] "a can't-put-down read" ( Detroit News , April 27, 2002) "More fascinating is what lies behind the curtains that Byron pulls back..." ( The Strait Times (Singapore), April 28, 2002) "...takes readers on a fascinating journey into the making of the domestic demigoddess.... Byron writes with a lively and informative hand. He zeroes in with facts..." ( St. Louis Post-Dispatch , May 1, 2002) "Byron has written a balanced book that highlights both [Martha's] strengths and her abundance of warts. That makes Byron's book credible..." ( Fort Worth Star-Telegram , May 3, 2002) "...a dishy book...a few more pats on the back for presenting it in so readable a form." ( Wall Street Journal (Europe), 24 April 2002) " Martha Inc. is balanced, and Byron's financial analysis of the company is sophisticated."( New York Times Book Review , Sunday June 9, 2002) Here's a business book that's right at home on the beach. ( MONEY Magazine, August, 2002)
Dewey Edition
21
Dewey Decimal
640.92 B
Table Of Content
Prologue.1. Nancy Drew and the Case of the Hidden Childhood.2. A Model Life.3. To Wall Street.4. The Page Turns.5. A Nascent Empire: The Martha Moment Is Born.6. Who's Afraid of Virginia Woolf?7. Making the Best-Seller List.8. Kmart Calls.9. How to Negotiate a Contract.10. Strategy: Get Others to Pay.11. Controlling the Stress Lines.12. No Good Deed Goes Unpunished.13. Time Takes Martha.14. Martha Takes TV.15. In the Company of Women.16. Scheming Times.17. A Taxing Situation.18. Time Takes a Licking.19. Labor Relations.20. When Being in the Public Eye Is Not a Good Thing.21. From Wall Street to Main Street.22. To the Ends of the Earth.Epilogue.Acknowledgments.Source Notes.Index.
Synopsis
Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and in the process created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business professionals and would-be entrepreneurs alike. Martha Inc. tells the compelling story of how this complex woman created an empire on domesticity and examines her business inside and out. Through an engaging narrative by popular columnist Christopher Byron, this book chronicles how the business was built, what it took to take it public, and the personal and professional transformation Martha has undergone to make it all work. To get a true portrait of the woman whose work ethic is her personal life, Byron delves into the underreported facets of Martha's past, such as the effects her challenging childhood and years on Wall Street have had on her uncompromising business acumen. From Martha Stewart Living magazine and marthastewart.com to a K-Mart line of houseware products, a line of house paints, and a television show, this book details how a former caterer from Connecticut has created a media and merchandising empire, pulling off what large media corporations with vast resources struggle to accomplish. Martha Stewart has sold America on good taste and now readers can learn exactly how she did it and what drives her to keep conquering new vistas. A corporate biography as well as a success story worthy of Horatio Alger, Martha Inc. also delves into how a cult of personality is created and how Martha Stewart capitalized on the zeitgeist that characterized the last half of the twentieth century. This book is a must read for anyone who has been touched by Martha's marketing savvy or who dreams of making it big., Martha Stewart has sold America on "good taste" and in turn has created a multi-million dollar enterprise: Martha Stewart Living Omnimedia. Author and business journalist Christopher Byron examines how Stewart created an empire on domesticity and the challenges her successful business faces each day., Martha Inc. "In this spectacular book, Christopher Byron gets all the way to the heart of Martha Stewart." -David McClintick, author, Indecent Exposure The story of Martha Stewart is the story of an incredible woman who had the brains to recognize opportunities when they dropped in her lap and who had the drive, energy, and determination to turn them into unprecedented success by gathering around her, and often ruthlessly exploiting, the talents, and sometimes even the loyalty of many people. The less visible story is how, and ultimately why, all this happenedA-the hidden world of Martha Stewart and her dreams. That is our story A-the story of a little girl who never got over what life never gave her and wound up inventing for herself a past she had never knownA-a hologram of life so powerful that it not only convinced her personally but mesmerized the world. In time, the quiet little girl from the house on Elm Place became the richest self-made businesswoman in AmericaA-by selling the world all her missing parts. This is the story of what was missing, why it was missing, and how she turned it into a billion dollars. -from the Prologue
LC Classification Number
TX140.S74B97 2002

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