WINNING ACROSS GLOBAL MARKETS - How Nokia Creates Strategic Advantage 2010

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“Pre-Owned - Like a New Book”
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N.º de artículo de eBay:283927220205
Última actualización el 05 oct 2025 03:40:44 H.EspVer todas las actualizacionesVer todas las actualizaciones

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Como nuevo
Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección. Ver todas las definiciones de estadose abre en una nueva ventana o pestaña
Notas del vendedor
“Pre-Owned - Like a New Book”
Subjects
Business, Economics & Industry
Subject
Business & Economics
Special Attributes
1st Edition, Dust Jacket, Hardcover
ISBN
9780470339664

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Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470339667
ISBN-13
9780470339664
eBay Product ID (ePID)
79598395

Product Key Features

Book Title
Winning Across Global Markets : How Nokia Creates Strategic Advantage in a Fast-Changing World
Number of Pages
304 Pages
Language
English
Publication Year
2010
Topic
Leadership, Industries / General, Industries / Media & Communications
Illustrator
Yes
Genre
Business & Economics
Author
Dan Steinbock
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
17.8 Oz
Item Length
9.3 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2009-051933
Dewey Edition
22
Dewey Decimal
338.7/62138456
Table Of Content
Introduction 1 1 Success Through Legacy and Globalization 15 2 Strategy Through the Executive Team 37 3 How Nokia's Values, Culture, and People Contribute to Success 64 4 Building a Globally Networked Matrix Organization 94 5 Innovating Globally via R&D Networks 114 6 Developing Strategic Capabilities Across the World 142 7 How Nokia Is Growing and Transforming Its Business Areas 169 8 Competing in Global Markets: The Rise of Large Emerging Economies 196 9 How Nokia Seeks to Sustain Leadership 219 Nokia's Key Executives 238 Notes 244 Acknowledgments 271 About the Author 277 Index 279
Synopsis
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader., Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world., Winning Across Global Markets Winning Across Global Markets offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fiercely competitive global giant. In this groundbreaking book, Dan Steinbock explains how Nokias story offers strategic lessons for other global companies across industries. Why? While most large multinational companies enjoy inherent advantages in their home market (which often account for 30 to 50 percent of their revenues), a multinational such as Nokia based in a small country and with a home base market that generates less than 1 percent of its revenues needs to develop an innovative global strategy to thrive. To such a company, global advantage centered on local success is a matter of life and death. Based on exclusive access to and interviews with senior executives of Nokia from the CEO and chairman to regional and functional chiefs Winning Across Global Markets provides established industry leaders insight into how to develop, capture, and sustain competitive advantage. To ambitious challengers in emerging economies, the book offers a primer on how to topple the giants.
LC Classification Number
HD9697.T454N6574

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