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Research in Business and Marketing (with SPSS and Excel Tutorials) by Millson
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Ubicado en: Sparks, Nevada, Estados Unidos
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N.º de artículo de eBay:282829107875
Última actualización el 29 mar 2025 03:19:32 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Research in Business and Marketing (with SPSS and Excel Tutorials
- Publication Date
- 2011-04-21
- Pages
- 170
- ISBN
- 9781609271213
Acerca de este producto
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1609271211
ISBN-13
9781609271213
eBay Product ID (ePID)
109280986
Product Key Features
Number of Pages
168 Pages
Publication Name
Research in Business and Marketing (With SPSS and Excel Tutorials)
Language
English
Subject
General
Publication Year
2011
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
29.1 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset., Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset. Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management , and Journal of Distance Education . He also co-authored The Strategy of Managing Innovation and Technology . He is a registered Professional Engineer in Quality Engineering in the State of California., Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyse, gather, and interpret data to arrive at answers to research questions.
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- _***s (6)- Votos emitidos por el comprador.Mes pasadoCompra verificadaWhen I'd originally placed this order, I had accidentally put in the wrong shipping address. However, the seller was more than helpful, and the CD arrived!! The packaging was wide open when it arrived, but luckily nothing was damaged. Additionally, there was nothing protective on the CD, so that open package made me feel kind of nervous. Otherwise, absolutely great! The customer service was awesome, and the product was as described.
- r***w (223)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem was lost in delivery- but after some communication, seller was understanding and provided a refund. I ordered another and had it sent elsewhere. My main issue was that it felt as if I was getting automated responses at first!! Please have humans review human inquiries!! It was painstaking explaining the situation to an A.I. who only repeats unhelpful replies. Thanks again!! Otherwise. Great price! Great seller!
- a***a (346)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThis hardback book is of the highest quality, has a fine appearance , arrived in perfect condition, and is an excellent value. On what I was not asked about this time, communicating with the seller would have required using email outside of the eBay system, because they do not accept eBay messages, the book was well packed in a purpose-designed cardboard box, the shipping was faster than I expected for the bound media rate, and the book was exactly as described and pictured.Tameshigiri - The History and Development of Japanese Sword Testing by Sesko (#282906424466)
AlibrisBooks
98,5% de votos positivos•1,9 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (505.129)
- _***s (6)- Votos emitidos por el comprador.Mes pasadoCompra verificadaWhen I'd originally placed this order, I had accidentally put in the wrong shipping address. However, the seller was more than helpful, and the CD arrived!! The packaging was wide open when it arrived, but luckily nothing was damaged. Additionally, there was nothing protective on the CD, so that open package made me feel kind of nervous. Otherwise, absolutely great! The customer service was awesome, and the product was as described.
- r***w (223)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem was lost in delivery- but after some communication, seller was understanding and provided a refund. I ordered another and had it sent elsewhere. My main issue was that it felt as if I was getting automated responses at first!! Please have humans review human inquiries!! It was painstaking explaining the situation to an A.I. who only repeats unhelpful replies. Thanks again!! Otherwise. Great price! Great seller!
- a***a (346)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThis hardback book is of the highest quality, has a fine appearance , arrived in perfect condition, and is an excellent value. On what I was not asked about this time, communicating with the seller would have required using email outside of the eBay system, because they do not accept eBay messages, the book was well packed in a purpose-designed cardboard box, the shipping was faster than I expected for the bound media rate, and the book was exactly as described and pictured.Tameshigiri - The History and Development of Japanese Sword Testing by Sesko (#282906424466)