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Direct and Interactive Marketing by Douglas C. West and Adrian Sargeant (2002, Uk-Trade Paper)

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ISBN-13: 9780198782537, 978-0198782537. Each case is written with a decision focus and designed to allow students to draw on course material to allow them to analyse the available data and generate a range of alternative solutions.

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Product Identifiers

PublisherOxford University Press, Incorporated

ISBN-100198782535

ISBN-139780198782537

eBay Product ID (ePID)87270642

Product Key Features

Number of Pages484 Pages

Publication NameDirect and Interactive Marketing

LanguageEnglish

Publication Year2002

SubjectMarketing / General, Marketing / Direct

TypeTextbook

Subject AreaBusiness & Economics

AuthorDouglas C. West, Adrian Sargeant

FormatUK-Trade Paper

Dimensions

Item Height1 in

Item Weight30.7 oz.

Item Length9.7 in

Item Width7.4 in

Additional Product Features

Intended AudienceScholarly & Professional