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M: Marketing Fourth Edition
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Envío:
Gratis USPS Media MailTM.
Ubicado en: Albany, Georgia, Estados Unidos
Entrega:
Entrega prevista entre el vie. 25 jul. y el mié. 30 jul. a 94104
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N.º de artículo de eBay:273635528910
Última actualización el 11 mar 2022 03:48:16 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- En buen estado
- Notas del vendedor
- “Little if any writing or highlighting.”
- Book Title
- M: Marketing Fourth Edition
- ISBN
- 0077861027
- EAN
- 9780077861025
Acerca de este producto
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0077861027
ISBN-13
9780077861025
eBay Product ID (ePID)
180424270
Product Key Features
Number of Pages
512 Pages
Language
English
Publication Name
M: Marketing
Publication Year
2014
Subject
Marketing / General, Management
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
32.4 Oz
Item Length
11 in
Item Width
9 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2013-957985
Grade From
College Freshman
Illustrated
Yes
Grade To
College Freshman
Table Of Content
Section 1-Assessing the Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment Section 2-Understanding the Marketplace Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing Section 3-Targeting the Marketplace Chapter 9: Segmentation, Targeting, and Positioning Chapter 10: Marketing Research and Information Systems Section 4-Value Creation Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services the Intangible Product Section 5-Value Capture Chapter 14: Pricing Concepts for Establishing Value Section 6-Value Delivery: Designing the Channel and Supply Chain Chapter 15: Supply Chain Management Chapter 16: Retailing and Multichannel Marketing Section 7-Value Communication Chapter 17: Integrated Marketing Communications Chapter 18: Advertising, Public Relations, and Sales Promotions Chapter 19: Personal Selling and Sales Management
Synopsis
Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing , Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
LC Classification Number
HF5415.G675 2015
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